Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Hive Digital. A lot of discussions and brainstorming went into the name change. [Continue reading]
Google Plus & Pinterest = Marketing Dynamo! The ultimate goal of any social media strategy is to get more visitors to your website. It is a long process, but worth it because you have to take the time to grow your followers and build a strong bond with them. Pinterest and Google Plus are two [Continue reading]
My live tweets from today’s Google Plus Update live event. Google’s Vic Gundotra announced 18 major upgrades to Google+, centerend around Hangouts, photos, and videos. (Go to bottom of page for a Pinterest pinnable image of these tweets!) Hungry for more details on these updates? The Social Media Hat has a very thorough summary with [Continue reading]
Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the True Believers are only slightly less fanatical than people convinced that the following are real: Sasquatch (Big Foot) UFO abductions The Kardashians OK, one of those may actually be real, [Continue reading]
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Hive Digital can help you get the most out of your website. Simply fill out this form, and we'll get back to you with a free quote. No risk, no obligation.
Hive Digital respects your privacy. We will never spam you or sell your information to any third party. Privacy Policy
