by Nina Martinez | Mar 13, 2020 | Analytics, Paid Search
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and motivations, their pain points and considerations during the decision-making process, and...
by John Gibbings | May 7, 2018 | Analytics, Hive Digital, SEO
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the...
by Jacob Bohall | Apr 30, 2018 | Analytics, Hive Digital, News, Online marketing
TLDR; GDPR should not have an impact on your SEO efforts for so long as you don’t do anything crazy (see bottom of post) Since we provide services for a number of businesses that provide their products internationally, we’ve been receiving quite a large...
by John Gibbings | Jul 27, 2017 | Analytics, Google, Hive Digital, News, Online marketing, SEO
Google is notorious for segmenting the Search Console data down into 90 day segments, and regardless of requests from Webmasters, they continue to restrict data accessibility down to individual accounts. Meaning that if you want to share Google Search Console (GSC)...
by Jacob Bohall | Jan 19, 2017 | Analytics, SEO
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page...
by John Gibbings | Dec 29, 2015 | Analytics, Online marketing, SEO
Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a...
by Russ Jones | Jun 24, 2015 | Analytics, SEO
It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the...
by Russ Jones | Apr 28, 2015 | Analytics, Content Marketing, Google, SEO
There are so many metrics from so many different vendors in SEO these days. As much as we hate Google pulling referral keyword data from our analytics tools, we are in a golden era of SEO data. We have a half dozen or so link data sources, a trove of rankings data...
by Russ Jones | Apr 21, 2015 | Analytics, Content Marketing, Online marketing
Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on...
by Michael Fine | Apr 7, 2015 | Analytics, Facebook, Google, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about...
by Michael Fine | Apr 1, 2015 | Analytics, Facebook, Google+, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter, YouTube & Video
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over...
by Jake Ratliff | Mar 27, 2015 | Analytics, Online marketing, Paid Search
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an...
