Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off...
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4. These new improvements include a more expanded use of the data quality icon at...
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of Google Analytics. This tool allows you to recreate Universal Analytics audiences into GA4. If the...
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of the right audience to drive the right traffic. Over the life...
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to allow you to see which of the pages on your website have the Google tag installed. Google outlines the...
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, 2023, Universal Analytics (UA) will stop processing new data. You will still be able to access that data for at least 6 months...
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. A popular and useful report to examine when determining how marketing strategies are performing,...
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors to consider when deciding which email address to use when setting up third-party service accounts such as...
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
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Testimonials
“Hive Digital has integrity”
The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.
CEO, Oasis Advanced Wellness
Hive Digital
2019-11-20T23:24:31-05:00
CEO, Oasis Advanced Wellness
The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
Pierce M.
Founder, Email Marketing Software Center
Hive Digital
2019-11-20T23:26:57-05:00
Pierce M.
Founder, Email Marketing Software Center
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
Cleighton DePetro
Owner, Bare Tattoo
Hive Digital
2019-11-20T23:18:35-05:00
Cleighton DePetro
Owner, Bare Tattoo
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
