Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off...
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4. These new improvements include a more expanded use of the data quality icon at...
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of Google Analytics. This tool allows you to recreate Universal Analytics audiences into GA4. If the...
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of the right audience to drive the right traffic. Over the life...
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to allow you to see which of the pages on your website have the Google tag installed. Google outlines the...
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, 2023, Universal Analytics (UA) will stop processing new data. You will still be able to access that data for at least 6 months...
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. A popular and useful report to examine when determining how marketing strategies are performing,...
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors to consider when deciding which email address to use when setting up third-party service accounts such as...
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Testimonials
“A great depth of knowledge”
Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
Director of Digital Marketing at Non-Profit
Hive Digital
2019-11-20T23:32:15-05:00
Director of Digital Marketing at Non-Profit
Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.
John Bertino
Founder & CEO, The Agency Guy
Hive Digital
2019-11-11T17:08:12-05:00
John Bertino
Founder & CEO, The Agency Guy
Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.
I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.
Scott Korbin
CEO, Lenders Insight
Hive Digital
2019-11-20T22:43:14-05:00
Scott Korbin
CEO, Lenders Insight
I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
Vivek Divas Owner, Backdropsource.com
Hive Digital
2019-11-11T19:41:48-05:00
Vivek Divas Owner, Backdropsource.com
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
