Analytics Tips and Trends

Utilizing GSC to Prioritize and Optimize Content

May 7, 2018 by

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in [Continue reading]

Does GDPR Affect SEO?

April 30, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Canonical Attachments in WordPress

January 19, 2017 by

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]

Page Load Speed Pitfalls

December 29, 2015 by

Page Load Speed featured image

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]

The Problem with Winner and Loser Analyses

June 24, 2015 by

It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation as to why certain sites topped the list and others faltered. While the approach is itself not flawed, the methodology employed by nearly every winner-loser list out there is. Let [Continue reading]

Mobilegeddon Live Feed

April 21, 2015 by

Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on April 18th, before the update. The percentage you see is the difference between those two [Continue reading]

6 Ways To Market with Vine

April 7, 2015 by

“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]

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