Website Analytics
We Improve User Tracking for Better Organizational Decision Making
Understanding your users’ onsite behavior is critical for success. Through detailed implementation and accurate tracking, you will achieve data-driven decision making.
Overview
Hive Digital has been providing website analytics services since 2002. Website analytics is a method of data collection to determine the source and behavior of visitors to your website. Hive Digital utilizes website analytics to develop key performance indicators (KPIs), to pinpoint lost opportunities, improve conversion rates, and help clients identify media campaigns that are over or under-performing. The goal of any marketing campaign is to manipulate user/visitor behavior to influence them to perform a preferred action, and proper tracking is the first step to effective marketing.
Analytics Consulting
Hive Digital provides general analytics consultation services to assist you in troubleshooting specific problems you may be facing in getting tracking users, or establishing accurate reporting of analytics data.
Most customers begin with 3-4 hours of Consultation dedicated to reviewing their analytics installation and determining recommendations for tracking improvements and establishing KPI’s for ongoing monitoring.
Analytics Setup
Hive Digital provides this one-time service to assist you in kick-starting analytics efforts. We provides a strong emphasis on proper optimization of profiles for measuring ROI. Analytics set-up services include:
- Website analysis to determine a customized analytics tracking code installation
- Assistance in identifying and implementing appropriate tracking goals and identifying KPIs
- Creating multiple tracking profiles to segment various sources of website traffic
- Testing to ensure proper installation of analytics tracking.
In addition to Google Analytics, Hive Digital can assist with installation of heatmapping, call tracking, and other analytics services.
Conversion Optimization and A/B Testing
Conversion tracking and optimization is a critical component for any marketing effort. Through proper tracking of user behavior and development of Key Performance Indicators (KPIs), your organization will be able to make the changes that really matter.
We will help you determine the best metrics to track that will positively impact your goals. We start by bringing together your organization’s key personnel and determine what is important. We then create a custom KPI report specifically for you, offering suggestions and changes that will help you thrive.
Hive Digital offers several different types of customized tracking solutions to assist with establishing benchmarks and monitoring changes for conversation rate optimization.
Analytics Monitoring
Hive Digital provides ongoing monitoring of your analytics data with regular reporting and meetings to provide guidance toward optimization and improvement of KPIs.
Monitoring services including ongoing establishment of analytics tracking across active marketing channels, monitoring of analytics tools with alerts, and comprehensive reporting of key performance indicators, trends, SEO and Paid Search Value, hidden and missed opportunities, weaknesses, and detailed recommendations for improvement. Reporting is typically provided monthly, but custom reporting intervals are available.
Development and monitoring of KPIs creates accountability within your organization and with the vendors you choose in marketing/promoting your website.
Our experts help you identify and benchmark your KPIs and interpret the data so you can focus on improving metrics and your bottom line.
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