We improve user tracking for better organizational decision making!
Hive Digital has been providing website analytics services since 2002. Website analytics is a method of data collection to determine the source and behavior of visitors to your website. Hive Digital utilizes website analytics to develop key performance indicators (KPIs), to pinpoint lost opportunities, improve conversion rates, and help clients identify media campaigns that are over or under-performing. The goal of any marketing campaign is to manipulate user/visitor behavior to influence them to perform a preferred action, and proper tracking is the first step to effective marketing.
Analytics Consulting
Hive Digital provides general analytics consultation services to assist you in troubleshooting specific problems you may be facing in getting tracking users, or establishing accurate reporting of analytics data.
Consultation costs range from $150 – $250 hour depending upon your commitment and specific needs.
Most customers begin with 3-4 hours of Consultation dedicated to reviewing their analytics installation and determining recommendations for tracking improvements and establishing KPI’s for ongoing monitoring.
Analytics Setup
Hive Digital provides this one-time service to assist you in kick-starting analytics efforts. Hive Digital provides a strong emphasis on proper optimization of profiles for measuring ROI. Analytics set-up services include:
- Website analysis to determine a customized analytics tracking code installation
- Assistance in identifying and implementing appropriate tracking goals and identifying KPIs
- Creating multiple tracking profiles to segment various sources of website traffic
- Testing to ensure proper installation of analytics tracking.
In addition to Google Analytics, Hive Digital can assist with installation of heatmapping, call tracking, and other analytics services.
Pricing for analytics set-up can range from $750 to $2,500 depending upon the size of the site and specific needs.
Analytics Monitoring
Hive Digital provides ongoing monitoring of your analytics data with regular reporting and meetings to provide guidance toward optimization and improvement of KPIs.
Monitoring services including ongoing establishment of analytics tracking across active marketing channels, monitoring of analytics tools with alerts, and comprehensive reporting of key performance indicators, trends, SEO and Paid Search Value, hidden and missed opportunities, weaknesses, and detailed recommendations for improvement. Reporting is typically provided monthly, but custom reporting intervals are available.
Analytics monitoring is a custom service, with pricing typically ranging from $450 to $2,000 per month.
Conversion Optimization and A/B Testing
Conversion tracking and optimization is a critical component for any marketing effort. Through proper tracking of user behavior and development of Key Performance Indicators (KPIs), your organization will be able to make the changes that really matter.
We will help you determine the best metrics to track that will positively impact your goals. We start by bringing together your organization’s key personnel and determine what is important. We then create a custom KPI report specifically for you, offering suggestions and changes that will help you thrive.
Hive Digital offers several different types of customized tracking solutions to assist with establishing benchmarks and monitoring changes for conversation rate optimization
Development and monitoring of KPIs creates accountability within your organization and with the vendors you choose in marketing/promoting your website.
Our experts help you identify and benchmark your KPIs and interpret the data so you can focus on improving metrics and your bottom line!
They pointed me to tools and techniques that I was able to adopt for my website years before they became commonplace and years before any other hospital was doing it.
That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it’s what I want to hear or not. Hive Digital has always been good in doing that.
Hive Digital has maintained a A+ BBB rating and is a recommended vendor by Moz. All of Hive Digital’s analytics are certified for Google Analytics, and are constantly developing new techniques to better track user behavior.
Recent analytics tips and trends from the Hive Digital Marketing Blog:
Utilizing GSC to Prioritize and Optimize Content
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the...
read more
Does GDPR Affect SEO?
We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year. In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:
read more
Troubleshooting Screaming Frog’s Memory Allocation
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical...
read moreOur Experts in Website Analytics
Jeff Staub
Jeff Staub, CEO of Hive Digital specializes in marketing strategy, paid search, web analytics, and SEO initiatives.Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on...
Read MoreNina Martinez
Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve....
Read MoreJohn Gibbings
John Gibbings has been working, adapting and succeeding within organic search for multi-million dollar companies since 2011. He is a Senior SEO Consultant with Hive Digital, where he works hand in hand with the...
Read MoreFred Dees
Fred graduated from Clemson University with a degree in Marketing. He has lived in many different locations, from Charleston, SC to Aspen, CO to Asheville NC and two stints in Raleigh. Fred has worked...
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