Website Analytics

We Improve User Tracking for Better Organizational Decision Making

Understanding your users’ onsite behavior is critical for success. Through detailed implementation and accurate tracking, you will achieve data-driven decision making.

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Overview

Hive Digital has been providing website analytics services since 2002. Website analytics is a method of data collection to determine the source and behavior of visitors to your website. Hive Digital utilizes website analytics to develop key performance indicators (KPIs), to pinpoint lost opportunities, improve conversion rates, and help clients identify media campaigns that are over or under-performing. The goal of any marketing campaign is to manipulate user/visitor behavior to influence them to perform a preferred action, and proper tracking is the first step to effective marketing.

Learn more about our team.

Analytics Consulting

Hive Digital provides general analytics consultation services to assist you in troubleshooting specific problems you may be facing in getting tracking users, or establishing accurate reporting of analytics data.

Most customers begin with 3-4 hours of Consultation dedicated to reviewing their analytics installation and determining recommendations for tracking improvements and establishing KPI’s for ongoing monitoring.

Analytics Setup

Hive Digital provides this one-time service to assist you in kick-starting analytics efforts. We provides a strong emphasis on proper optimization of profiles for measuring ROI. Analytics set-up services include:

  • Website analysis to determine a customized analytics tracking code installation
  • Assistance in identifying and implementing appropriate tracking goals and identifying KPIs
  • Creating multiple tracking profiles to segment various sources of website traffic
  • Testing to ensure proper installation of analytics tracking.

In addition to Google Analytics, Hive Digital can assist with installation of heatmapping, call tracking, and other analytics services.

Conversion Optimization and A/B Testing

Conversion tracking and optimization is a critical component for any marketing effort.  Through proper tracking of user behavior and development of Key Performance Indicators (KPIs), your organization will be able to make the changes that really matter.

We will help you determine the best metrics to track that will positively impact your goals. We start by bringing together your organization’s key personnel and determine what is important. We then create a custom KPI report specifically for you, offering suggestions and changes that will help you thrive.

Hive Digital offers several different types of customized tracking solutions to assist with establishing benchmarks and monitoring changes for conversation rate optimization.

Analytics Monitoring

Hive Digital provides ongoing monitoring of your analytics data with regular reporting and meetings to provide guidance toward optimization and improvement of KPIs.

Monitoring services including ongoing establishment of analytics tracking across active marketing channels, monitoring of analytics tools with alerts, and comprehensive reporting of key performance indicators, trends, SEO and Paid Search Value, hidden and missed opportunities, weaknesses, and detailed recommendations for improvement. Reporting is typically provided monthly, but custom reporting intervals are available.

Development and monitoring of KPIs creates accountability within your organization and with the vendors you choose in marketing/promoting your website.

Our experts help you identify and benchmark your KPIs and interpret the data so you can focus on improving metrics and your bottom line.
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What Our Clients Say

“Excellent results and service”

I recommend Hive without reservation; they provide excellent results and service.

Catherine Goodman
National Marketing Manager, Summit Financial Resources

Hive Digital
2019-11-11T18:44:55-05:00

Catherine Goodman
National Marketing Manager, Summit Financial Resources

I recommend Hive without reservation; they provide excellent results and service.

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

“Savvy and talented”

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

John Bertino
Founder & CEO, The Agency Guy

Hive Digital
2019-11-11T17:08:12-05:00

John Bertino
Founder & CEO, The Agency Guy

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

“Internet marketing geniuses”

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

Scott Korbin
CEO, Lenders Insight

Hive Digital
2019-11-20T22:43:14-05:00

Scott Korbin
CEO, Lenders Insight

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

“Hive Digital has integrity”

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

CEO, Oasis Advanced Wellness

Hive Digital
2019-11-20T23:24:31-05:00

CEO, Oasis Advanced Wellness

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

“Highly responsive”

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

Cleighton DePetro
Owner, Bare Tattoo

Hive Digital
2019-11-20T23:18:35-05:00

Cleighton DePetro
Owner, Bare Tattoo

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57-05:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10-05:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30-05:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57-05:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48-05:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Learn more about our clients.

The Hive Digital Blog

WEB ANALYTICS  |  SEARCH OPTIMIZATION  |  PAID ADVERTISING  |  COMPANY NEWS

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We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

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