Jeff Staub

Jeff is passionate about environmental issues and representing companies focused on developing clean energy solutions, protecting wildlife and forests, and manufacturing eco-friendly products.

Jeff Staub joined Hive Digital in the summer of 2005 where he now serves as Chief Executive Officer. Jeff has been actively working in the field of web marketing for over two decades, specializing in marketing strategy, paid search, web analytics, and SEO initiatives.

Jeff has a B.A. from Elon University and a B.S. from Colorado State University with a focus on the biological sciences and analysis. With extensive experience in the online marketing arena prior to Hive Digital, Jeffrey worked as an independent consultant for various online marketing firms working on projects for large movie companies, music industry leaders, major oil companies, and sports apparel producers.

Jeff has been a member of several online marketing associations and is a certified Google AdWords Individual and Yahoo! Sponsored Ambassador. Jeff’s experience spans the full gamut of online marketing tactics from search engine optimization, cost-per-click (CPC) strategies, affiliate marketing, email marketing, social media marketing, client retention strategies and website analytics and surveys.

  • Jeff has worked with a wide variety of clientele over his career from large corporations to a host of SMBs focusing on B2B and B2C product, service, and informational verticals.
  • Jeff frequently speaks at industry conferences and conducts seminars at Universities conveying his knowledge gained from managing tens of millions of dollars in adspend during his career.

Email: [email protected]

Phone: 919-459-1085

Twitter: @jeffstaub


Recent Posts by Jeff Staub

Blog title with a picture of cookies on a laptop.

The Demise of 3rd Party Cookies (3PCs)

Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing.  Google Chrome’s phasing out of 3PCs has already begun with 1% of Chrome users now blocking the much maligned cookies.  Here are some things you should know about the coming change: The – Read More
image of various shopping and conversion related icons with a person at the center.

Decoding Customer Behavior: Behavioral Marketing

Digital marketing moves fast, understanding your audience is more than a nice thing to have, it’s a strategic necessity. Here at Hive Digital we have witnessed firsthand how behavioral marketing analytics can revolutionize marketing strategies. In this blog piece we’ll walk through the nuances and strengths of behavioral marketing analytics. The Heart of Behavioral Marketing – Read More
Funnel Reports in GA4

Funnel Reports in GA4

Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off between each step.  But first things first… What is a funnel – Read More
Best PPC Campaign Award

Bagging the Best PPC Campaign Award at the Global Agency Awards

We’re thrilled to share news of our most recent achievement, which is a testament to the dedication and hard work of our incredible team. Our innovative paid search strategies have earned us the honor of the ‘Best PPC Campaign‘ at the 2023 Global Agency Awards. The PPC (Pay-Per-Click) campaign that clinched the award focused on – Read More

GA4 – Data Quality and “(other)” Rows

Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4.  These new improvements include a more expanded use of the data quality icon at the individual card level, a new “other” row message in the data – Read More
Web Excellence Award - Paid Advertising

Paid Adverting Award Winners – Web Excellence Awards

Paid Advertising and Landing Page Optimization Award Winner!   Exciting news! We are thrilled to announce that our Paid Search team has won the “Best Paid Advertising and Landing Page Optimization” award from the annual Web Excellence Awards ceremony. The award recognizes our team’s exceptional performance in executing a highly successful paid search campaign for – Read More
Audience Migration Tool GA4

Recreate Universal Analytics audiences to Google Analytics 4

Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of Google Analytics.  This tool allows you to recreate Universal Analytics audiences into GA4.  If the dimensions and metrics are available for both  versions of analytics then you will be able – Read More

Google’s Tag Manager Tag Coverage Tool

Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to allow you to see which of the pages on your website have the Google tag installed. Google outlines the benefits of the feature as the following: Review a top-level summary… – Read More
Query Parameters

Cleaning Up Query Parameters In Google Analytics

Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions.  A popular and useful report to examine when determining how marketing strategies are performing, is a landing page report.  This report allows you to gauge the performance of the first… – Read More

Funnels, Elapsed Time and Pathing in Google Analytics 4

New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular, we will explore three subject areas that we feel are particularly interesting: funnels, – Read More

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