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The Hive Digital Blog

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AI in Marketing: How AI-Powered Tools Are Transforming Digital Strategy in 2025

We’ve come a long way from iRobot and WarGames — AI is now a real and driving force behind most effective digital marketing strategies today. ...
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AI-Driven SEO for Tech Companies: 2025 Trends, Tools, and Strategic Shifts to Watch

If you understand the search engine optimization game, you are likely aware that it is an ever-changing craft now largely led by artificial intelligence, though ...
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Maximizing Business Growth with Mixpanel

When social media and search ads are used together, their combined impact can be exponential.
Analytics dashboard with Mixpanel's autocapture visualization

Unlocking Business Value with Mixpanel’s Autocapture Feature

When social media and search ads are used together, their combined impact can be exponential.
example of sitelinks for Hive Digital branded search results

How to Influence Sitelinks in Google

While you can’t directly choose which Sitelinks appear in Google’s organic search results, you can influence them with SEO best practices: Optimize Site Structure: A ...
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How To Build a High-Impact Marketing Plan on a Tight Budget

Limited resources can make it difficult to keep up in the saturated world of digital marketing. Smaller businesses face the challenge of building effective marketing ...
The integration of Google Sheets with Mixpanel for seamless annotation management using Google Apps Script.

Integrating Google Sheets with Mixpanel for Solid Annotations

When social media and search ads are used together, their combined impact can be exponential.
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Why Large Businesses Should Outsource Marketing for Better Efficiency and Growth

Outsourcing is a well-established practice in business operations, with many companies already relying on external experts for functions like payroll, IT, and customer service. However, ...
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E-Commerce Personalization Strategies: How to Use AI and Customer Data to Drive Sales in 2025

In the e-commerce world of today, consumers expect brands to understand their needs and deliver personalized shopping experiences which are intuitive and relevant. With advancements ...
Integrating UserIDs To Drift Widgets

The Ultimate Guide to Integrating User IDs into Drift Widgets via GTM

When social media and search ads are used together, their combined impact can be exponential.

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PPC Recommendations    123% lift
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PPC Recommendations    123% lift
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