Benefits of Evergreen Content

Benefits of Evergreen Content

The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked...
Panda Risk

Panda Risk

After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool.  The Google Panda update targets low-quality websites identified using a machine learned algorithm.  At the time of launch, PandaRisk.com utilized the seed questions...
Canonical Attachments in WordPress

Canonical Attachments in WordPress

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page...
TWIL: Expires Headers in .htaccess for Fonts and Images

TWIL: Expires Headers in .htaccess for Fonts and Images

Credit: The Hangover[/caption] This Week I Learned about Expires Headers This week I learned (TWIL) is a weekly installment containing tidbits our team has learned about search engine optimization, PPC / AdWords, social media marketing, and other aspects of Internet...
Google Updated Penguin, Finally

Google Updated Penguin, Finally

The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized...
How to Export/Import Redirects

How to Export/Import Redirects

Do you want to know how to export redirects from the WordPress Redirection plugin? Login to your “old” wordpress install and select redirection from the Tools menu. Select “modules” from the top navigation bar Select CSV or .htaccess from the...
How to Apply For a Google AdWords Grant

How to Apply For a Google AdWords Grant

Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords.  You can drive extra traffic to...
3 Mistakes To Avoid When Creating Facebook Campaigns

Why Facebook Advertising is Good for Business

In the social media realm, the platform that continues to dominate the field is Facebook. As of January 2016, there were more than 1.65 billion active Facebook users around the world (Statista). Many of those users view Facebook as a way to see what their friends are...