by Tripp Hamilton | May 2, 2017 | Content Marketing, SEO
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked...
by Jacob Bohall | Apr 26, 2017 | Hive Digital, SEO
After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool. The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions...
by Megan Bostwick | Mar 16, 2017 | Facebook, Hive Digital, Paid Search
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting...
by Jacob Bohall | Mar 14, 2017 | SEO
I’m often asked to provide some quick advice for clients that are changing site structure, and there are a few things (other than the normal redirect every old url to the new one instructions) that I always mention: 1 – Update historic redirects to point...
by Megan Bostwick | Feb 23, 2017 | Facebook, Online marketing, Paid Search
JUMP TO A CATEGORY WEB ANALYTICS | SEARCH OPTIMIZATION | PAID ADVERTISING | COMPANY...
by Megan Bostwick | Feb 8, 2017 | Hive Digital, Paid Search
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in...
by Jacob Bohall | Jan 19, 2017 | Analytics, SEO
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page...
by Jacob Bohall | Dec 21, 2016 | SEO
Credit: The Hangover[/caption] This Week I Learned about Expires Headers This week I learned (TWIL) is a weekly installment containing tidbits our team has learned about search engine optimization, PPC / AdWords, social media marketing, and other aspects of Internet...
by Tripp Hamilton | Nov 29, 2016 | Google, Link Removal, SEO
The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized...
by Jacob Bohall | Oct 25, 2016 | SEO
Do you want to know how to export redirects from the WordPress Redirection plugin? Login to your “old” wordpress install and select redirection from the Tools menu. Select “modules” from the top navigation bar Select CSV or .htaccess from the...
by Megan Bostwick | Oct 13, 2016 | Paid Search
Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords. You can drive extra traffic to...
by Will Hare | Sep 27, 2016 | Facebook, Paid Search
For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge has precluded very many businesses from going cross-network and running a multi-pronged digital ad...
by Kristina Camacho | Sep 2, 2016 | Facebook
In the social media realm, the platform that continues to dominate the field is Facebook. As of January 2016, there were more than 1.65 billion active Facebook users around the world (Statista). Many of those users view Facebook as a way to see what their friends are...
by Jake Ratliff | May 6, 2016 | Online marketing, Paid Search
Last week Moz disrupted the world of digital marketing when it unleashed its newest SEO tool, Keyword Explorer. The web app provides a robust platform where SEOs can get more keyword ideas and more precise volume estimates than the Adwords Keyword Planner, as well as...
