Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. A popular and useful report to examine when determining how marketing strategies are performing,...
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
In the earliest days of SEO, the “job” of the agency or consultant was a lot more straight forward. “Get us ranked number 1”. The reality is that with the evolution of search and how Google now displays it’s results for different queries,...
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
At Hive Digital, we are celebrating Earth Day 2022 by announcing we are officially a carbon regenerative company meaning our carbon emissions are balanced and exceeded by carbon offsetting projects that eliminate our impact on the environment. Hive Digital is founded...
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Link Building Starting Guide Link building, or the acquisition of hyperlinks pointing to your website, is simple. You heard me right. Link building is NOT difficult. However, there is so much misinformation and snake oil on the internet about link building, that it is...
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery of the URL.” Slower for those at the back: It’s some web jiggery...
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty. So why shouldn’t you trust every Google Recommendation? I mean, they even...
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
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Testimonials
“Huge increase in site visitors”
There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
Ed Bennett Director of Marketing, University of Maryland Medical Center
Hive Digital
2019-11-20T23:23:10-05:00
Ed Bennett Director of Marketing, University of Maryland Medical Center
There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
Strategy Associate, Human Rights Foundation
Hive Digital
2019-11-20T23:20:57-05:00
Strategy Associate, Human Rights Foundation
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
https://www.hivedigital.com/testimonials/12079/
“Highly responsive”
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
Cleighton DePetro
Owner, Bare Tattoo
Hive Digital
2019-11-20T23:18:35-05:00
Cleighton DePetro
Owner, Bare Tattoo
They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.
I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.
Scott Korbin
CEO, Lenders Insight
Hive Digital
2019-11-20T22:43:14-05:00
Scott Korbin
CEO, Lenders Insight
I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.
