A spammy structured markup penalty will be levied against a website that violates Google’s structured data guidelines. We have created a helpful guide that will instruct most webmasters how to remove a spammy structured markup penalty. First… What is Structured Data? Structured data is used by search engines to better understand your website. Search engines [Continue reading]
July 17, 2017 by Jacob Bohall
Last week I had the privilege of being invited by SEMRush to perform a live site audit using the SEMRush platform. In case you missed it, check out the recorded video here.
May 12, 2017 by Will Hare
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]
May 2, 2017 by Tripp Hamilton
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]
April 26, 2017 by Jacob Bohall
After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.
March 16, 2017 by Megan Bostwick
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting your Facebook campaigns are: not knowing your target [Continue reading]
March 14, 2017 by Jacob Bohall
February 23, 2017 by Megan Bostwick
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and every app you install has ads. But what kind of impact is digital marketing having on “traditional marketing”? A great metric to look at is the Super Bowl. Companies have [Continue reading]
February 8, 2017 by Megan Bostwick
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in order to be shown on their shopping results, you [Continue reading]
January 19, 2017 by Jacob Bohall
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]
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