Nina Martinez

Nina Martinez has dedicated her career to responsible marketing since 2008, with a wholehearted belief in advertising with integrity and a methodology that ensures honest value to both clients and the communities they serve.

With these principles in mind, and a deep appreciation for building genuine relationships, Nina has founded and contributed to entrepreneurial ventures and established brands, doing so in a manner that values the more human elements behind audience response and translates them into marketing initiatives for the digital world.

Nina is passionate about promoting cultural awareness, supporting marginalized communities, and representing companies that focus on providing valuable solutions for the socio-economic challenges faced by these communities’ members.

Nina specializes in paid media advertising, market segmentation, website analysis, and conversion optimization — and leveraging her professional background in both traditional and digital marketing, she offers clients a cohesive approach that ensures strategical alignment between online and offline marketing channels.

Attributing her appreciation for the intersection of analysis, design, and human behavior to her years studying biology and visual communications at North Carolina Central University, Nina has shared with audiences at various speaking engagements how she inadvertently “fell into” marketing nearly a decade ago, has thoroughly enjoyed being captivated by the industry since, and how listeners can also be empowered by their personal interests in their professional and daily roles.

An avid reader, award-winning visual artist, cultural studies enthusiast, and mother of two, Nina also makes the most of her free time exploring life and delving into her passions alongside family and friends.

You can contact Nina Martinez via the following:

Email: [email protected]

Phone: 919-459-8589

Twitter: @NinaCMartinez

LinkedIn: linkedin.com/in/ninacmartinez

Recent Posts by Nina Martinez

Google Ads to Emphasize Landing Page Experience

Posted: October 31, 2022

Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing page experience components of their overall Quality Score metric. Does this mean there may be an upcoming change in the algorithm that determines these scores? Well, we don’t know for – Read More

PPC’s Smart Bidding Strategies

Posted: August 31, 2022

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re willing to pay per click on your ad, Google’s automated bidding allows – Read More

Ad Platforms Release Updates to Further Empower Consumers

Posted: March 30, 2022

Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it improvements to ratings/review systems, price comparisons, new ad formats and related resources for advertisers, new platform – Read More

Microsoft Ads: New Features and Enhancements

Posted: February 25, 2022

This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors, and promote their efforts towards inclusion and/or social responsibilities, Microsoft Advertising launched their “marketing with purpose attributes,” which are intended – Read More

PPC Updates – January 2022

Posted: January 24, 2022

Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors; track campaign efforts, conversions, and value attribution; and to measure and optimize their – Read More

Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

Posted: November 11, 2021

In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by Meta—including Facebook, Instagram, Messenger, and Facebook’s Audience Network. Why is Meta Deleting Audience – Read More

Why Hire a Digital Marketing Agency

Posted: November 13, 2020

When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a fair question for sure, as there can be significant rewards and/or consequences, both quantitative and qualitative, based on their decision. Interestingly, these questions are not exclusive to brands with limited… – Read More

How Paid Advertising Complements SEO

Posted: April 13, 2020

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out on the benefits of bringing the two together. – Read More

Digital Marketing Tool Spotlight: iSpionage

Posted: March 27, 2020

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable insights that can then be applied to help expand their brand’s visibility, refine and enhance their messaging, improve their users’… – Read More

Digital Marketing Tool Spotlight: Hotjar

Posted: March 13, 2020

Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and motivations, their pain points and considerations during the decision-making process, and especially what factors influence each of those elements. One factor that touches each of those elements is your website… – Read More