Our Process

Tailored To Your Needs

Every client is unique and we customize each client’s strategy to fit their specific roadmap to success.

Our Process

Tailored To Your Needs

Every client is unique and we customize each client’s strategy to fit their specific roadmap to success.

Analysis

We begin our discussion with key stakeholders to understand goals, collect key marketing information, define KPIs, and set engagement expectations. Hive Digital audits your current analytics set-up to understand site wide tracking, goals and conversions, and local tracking recommendations.

Hive Digital’s initial phase of the engagement involves a series of unique audits and assessments which include:

  • website technical audit
  • content and competitor analysis
  • backlink audit
  • keyword analysis
  • website analytics audit
  • paid advertisement assessment
  • social media assessment

Strategy

Every client is different. We do not offer a “cookie cutter” service package and specialize in customizing solutions for your specific needs.

Based on the findings from the discovery phase, we’ll craft a digital marketing strategy to fit your specific needs, goals, and budget. Benchmarking and establishing KPI’s is the first step followed by ensuring the strategy is focused on a cycle of analysis, ongoing discovery, implementation and measurement. We’ll always prioritize our efforts based on the projected impact on rankings as well as return on investment. Strategy recommendations are provided along with estimates of any resources needed and options for implementation.

Implementation

At this point we are available to assist with the implementation and recommendations and to guide you (or your developer) in the best practices on an ongoing basis. We’ll have a better idea of the marketing strategy once the audits and analysis are complete.

Implementation services begin as our team works with you to determine final priorities and develop a roadmap for executing on the recommendations provided in the audit. Our team can provide ongoing consultation post-audit and initial implementations to ensure the successful ongoing implementation by your technical teams.

Reporting and Communication

To effectively encourage desired user behavior, we must first understand how our users currently behave.  Our efforts are focused on not only attracting new visitors to the site, but ensuring they are qualified visitors taking the actions we need to be successful.

As part of our onboarding process, Hive Digital will work with you to identify:

  • KPI Tracking – Ongoing review of  current analytics tracking and other tracking software, as well as conversion tracking to ensure accurate benchmarking, and effective testing and reporting to ensure return on investment. We will review of existing reporting, benchmarks, and key metrics to determine any tracking needs, concerns, or continuity of service requirements.
  • User Personas – Efforts will be focused on identifying our key audience, so we can develop KPIs around the likely behavior of those users.
  • Quality of Service Requirements – Discussions regarding reports and meeting cadence, preferred content delivery formats, and general workflow requirements.

Our services also include ongoing Analytics and KPI tracking to keep a pulse on the effectiveness of our strategies and growth trajectory.  This ongoing service:

  • Ensures effective reporting on agreed KPIs
  • Provides review and assistance with implementing conversion tracking
  • Measures user engagement and assists with measuring content effectiveness to provide recommendations to assist with decreasing bounce rate, increasing time on site, and other KPIs deemed a priority.

A detailed report will be delivered each month via your preferred medium (pdf, google sheet, excel, data studio). We will also request at least monthly calls to discuss progress and review reporting.  We also perform a full performance review 6 months into the engagement as well as at the end to highlight areas or strength or improvement in our work processes as well as the overall performance of the site and agreed KPIs.

We will deliver a draft report of our findings, in your preferred medium, which will include prioritized recommendations and reasoning. A meeting is scheduled to review all findings and identify roles and responsibilities for implementing the recommended solutions. Hive Digital will revisit the draft report and recommendations based on any additional discovery during the audit review.

Optimization

Hive Digital will analyze and review data as it pertains to specific user engagement to glean insights into effective content, lacking content, and insights into where specific content should be delivered throughout the property. Hive Digital will do this by determining which content is or is not driving traffic. Content that has little to no engagement could be hurting the overall authority of the property and should potentially be archived or consolidated.  

We will leverage toolsets to determine topical relevancy and comprehensiveness of priority pages. In doing so, we’ll identify gaps in content at the page level, the site level, key internal linking opportunities and identify unsatisfied audience intent profiles. Hive Digital will also review user’s search queries to determine content opportunities and priorities for delivery. Organic and paid search queries give us valuable insight into potential missed opportunities for content creation.

Management

Hive Digital will provide ongoing services to assist with the implementation of recommendations determined from the findings in initial phase and maintaining the site per best practices. Specific priorities will be determined once the audits and analysis are completed as part of the initial phase.

Retainer and implementation services begin as our team works with you to determine final priorities and determine strategy and responsible parties for executing on the recommendations provided in the analysis and audit.

What Our Clients Say

“Excellent results and service”

I recommend Hive without reservation; they provide excellent results and service.

Catherine Goodman
National Marketing Manager, Summit Financial Resources

Hive Digital
2019-11-11T18:44:55-05:00

Catherine Goodman
National Marketing Manager, Summit Financial Resources

I recommend Hive without reservation; they provide excellent results and service.

“Hive Digital has integrity”

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

CEO, Oasis Advanced Wellness

Hive Digital
2019-11-20T23:24:31-05:00

CEO, Oasis Advanced Wellness

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48-05:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

“Savvy and talented”

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

John Bertino
Founder & CEO, The Agency Guy

Hive Digital
2019-11-11T17:08:12-05:00

John Bertino
Founder & CEO, The Agency Guy

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57-05:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10-05:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

“Internet marketing geniuses”

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

Scott Korbin
CEO, Lenders Insight

Hive Digital
2019-11-20T22:43:14-05:00

Scott Korbin
CEO, Lenders Insight

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

“Highly responsive”

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

Cleighton DePetro
Owner, Bare Tattoo

Hive Digital
2019-11-20T23:18:35-05:00

Cleighton DePetro
Owner, Bare Tattoo

They're highly responsive and always follow up on projects. Hive Digital is professional and highly skilled, doing work that exceeds stakeholders' expectations. Sales have strongly increased from the previous year.

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57-05:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30-05:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.

Learn more about our clients.

The Hive Digital Blog

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Check out our full blog.

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Process