by Will Hare | May 12, 2017 | Hive Digital, LinkedIn, Paid Search, Social Media
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around...
by Michael Fine | Apr 7, 2015 | Analytics, Facebook, Google, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about...
by Michael Fine | Apr 1, 2015 | Analytics, Facebook, Google+, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter, YouTube & Video
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over...
by Michael Fine | Mar 9, 2015 | Online marketing, SEO, Social Media
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an employee dedicated to supporting your current and potential...
by Nicole Betterbid | Feb 27, 2015 | Content Marketing, Facebook, Online marketing, SEO, Social Media, Twitter
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to...
by Jacob Bohall | Feb 23, 2015 | Google+, Social Media
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work to build up a following, created YouTube videos that were linked, posts, photos, etc. Meanwhile, Google had...
by Tripp Hamilton | Feb 16, 2015 | Online marketing, SEO, Social Media
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse the ever-changing SEO landscape… this blog post about SEO for the modern world of Internet marketing! Over...
by Michael Fine | Feb 13, 2015 | Facebook, Social Media, Twitter
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your brand is on the up, people will want to watch. Even though this is not a sports blog, we still feel other industries...
by Nicole Betterbid | Feb 6, 2015 | Online marketing, Social Media
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there...
by Tripp Hamilton | Jan 30, 2015 | Online marketing, SEO, Social Media
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to prevent negative SEO, I have come up with a short list of rules to abide as to avoid any SEO from amoral...
by Michael Fine | Jan 28, 2015 | Facebook, Google+, LinkedIn, Online marketing, Social Media, YouTube & Video
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply...
by Michael Fine | Jan 14, 2015 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This...
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