Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential clients as happy as possible. You may think it’s cheesy, but having an employee dedicated to supporting your current and potential clients can help put out fires before they get [Continue reading]
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work to build up a following, created YouTube videos that were linked, posts, photos, etc. Meanwhile, Google had apparently created a local page for them at some point where they had [Continue reading]
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse the ever-changing SEO landscape… this blog post about SEO for the modern world of Internet marketing! Over the past several years, search engine optimization has evolved to meet the expectations [Continue reading]
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your brand is on the up, people will want to watch. Even though this is not a sports blog, we still feel other industries can help us become stronger in certain [Continue reading]
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile devices, businesses and brands soon came to the realization that there was an increasing disengagement with their audience. The question that everybody kept asking [Continue reading]
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to prevent negative SEO, I have come up with a short list of rules to abide as to avoid any SEO from amoral webmasters / competitors. Avoiding Negative SEO: Rules and [Continue reading]
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