by mtraphagen | Nov 7, 2012 | Analytics, Online marketing, Presentations, Social Media
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising, and analytics agency. The presentation is scheduled to begin at 10:30 a.m. EST...
by mtraphagen | Nov 6, 2012 | Hive Digital, News, Online marketing, Presentations, SEO, Social Media
We apologize that due to reduced wifi capabilities at the conference, our live blogs will be delayed A crew from Virante will be live blogging most of the public sessions at this year’s Internet Summit in Raleigh NC, November 7 and 8, 2012. Posts will be in...
by mtraphagen | Nov 5, 2012 | Online marketing, Social Media
A wise mentor once told me, “He who will not read will not lead.” It’s true. If you want to be a leader in your field–a “thought leader” as many call it–you need to be well-informed and up-to-date. You need to be reading...
by mtraphagen | Oct 25, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Social Media
If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email from Google that looks something like this: Google has been sending these out kind of randomly for a...
by mtraphagen | Oct 1, 2012 | Google+, Social Media
I’ve been waiting to unveil this one for a couple of weeks now! My friend +Neal Schaffer of Windmill Networking has compiled a Q& A about Google+ with top industry experts. This panel has a difference: each and every one of them is an active and avid user of...
by mtraphagen | Sep 17, 2012 | Online marketing, Presentations, Social Media, YouTube & Video
In the video below I join the TekPersona Power Panel to discuss whether social listening and crowdsourcing by C-level company heads ends up benefiting or hurting their companies. This is my first week on the Power Panel, where I’ll be a regular now. Hosted by...
by mtraphagen | Sep 15, 2012 | Content Marketing, Google+, Online marketing, Social Media
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your brands’ following who are inherently receptive to that content. Your audience can opt in to a variety of newsletters centered...
by mtraphagen | Sep 13, 2012 | Hive Digital, News, Social Media
Virante Search Marketing, a full-service Internet marketing agency located in Morrisville, NC, was pleased to be a chief patron of the recent 24-Hour Telethon fundraiser for the Food Bank of Central and Eastern North Carolina, located in nearby Raleigh NC. The...
by mtraphagen | Sep 13, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO....
by mtraphagen | Sep 9, 2012 | Google, Google+, Social Media
If you’re a Lord of the Rings fan, you know the terrible torture that the Eye of Sauron imposed on poor Frodo. It made the ring he bore a heavy burden. Day and night he could feel the Eye calling out to him to surrender himself to the inevitable. If you’re...
by mtraphagen | Sep 7, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark appears next to our name on our profile, as well as any appearances of our name in Google+ search. As...
by mtraphagen | Sep 6, 2012 | Apps, Content Marketing, Facebook, Online marketing, Social Media
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all...
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