by mtraphagen | Aug 18, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante Social media networks like Google+, Facebook, and Twitter have opened...
by mtraphagen | Aug 15, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media, Twitter
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout On Air broadcast hosted by Shaker Cherukuri of...
by mtraphagen | Aug 14, 2012 | Online marketing, Social Media
Quora, Google’s community question-answering service, has become even more social and interactive with the introduction of Quora Views. Quora describes Views as “a way to discover what Quora is distributing to people you follow in their feeds and digest...
by mtraphagen | Jul 27, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy everything you love. Kind of like this… Good link building is hard. Relationships...
by mtraphagen | Jul 26, 2012 | Analytics, Free SEO Tools, Google, News, Online marketing, SEO, Social Media
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz...
by mtraphagen | Jul 25, 2012 | Content Marketing, Presentations, SEO, Social Media
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s easy if you already have a name (Mashable, SEOmoz, Wired). They have age, authority, following, and...
by mtraphagen | Jul 18, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of Product for Search Sagar Kamdar, who has specific responsibilities with Google’s Author Verification...
by mtraphagen | Jul 9, 2012 | Content Marketing, Google, Google+, News, Social Media
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The update, until now only visible to members of that group, adds content recommendations to the +1 button when a...
by mtraphagen | Jun 29, 2012 | Google, Google+, Online marketing, SEO, Social Media
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the “my friends aren’t here” factor. I’m on record for advocating that the fact that my Facebook friends...
by mtraphagen | Jun 26, 2012 | Google, Google+, Online marketing, SEO, Social Media
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to members of that group: “Today we’re rolling out a new feature of the +1 button to this preview group: when users hover...
by mtraphagen | Jun 7, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...
by mtraphagen | Jun 1, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search results. But I do sometimes have doubts about the quality of results that, well, result. I was fortunate enough to get invited...
