Google Mobile Usability Algorithm Update – April 21st, 2015 from Jake Bohall Google doesn’t often provide advance notice to the world when they are going to make an algorithm update, so it is important we embrace the knowledge and ensure that we are prepared. Prior to this announcement Google began sending notices via Google Webmaster [Continue reading]
At Pubcon this October, John Rampton of Search Engine Journal interviewed Russ Jones, CTO of Virante, about how to Penguin-proof a website. The Google Penguin algorithm update, which has now had several updates and refreshings, primarily goes after sites that have suspicious-looking backlink profiles. The update looks for telltale patterns that may indicate a site [Continue reading]
By Mark Traphagen At Pubcon in Las Vegas last month, Search Engine Journal conducted a video interview with Jacob Bohall, Vice President for Marketing for Virante Inc, on the topics of negative seo and link removals for Penguin penalty recovery. Here’s the video of that interview. Below the video is a summary of the key [Continue reading]
After reading several live blog notes (here and even better here) on the keynote address by Google’s Matt Cutts at Pubcon 2013 yesterday, I was seeing intriguing hints that he had spoken about some topics near and dear to me. But since these were live notes, some of the details were a bit fuzzy. I really [Continue reading]
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City. Since the Foundation was taking the trouble of flying me all the way out to the “Paris of the Plains,” I thought long and [Continue reading]
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content and Lawyer Recommendations to the Public at Large.” Michael asked me [Continue reading]
This Friday, June 21, Todd Hartley, CEO of WireBuzz will interview Martin (“Marty”) Smith and me about our experiences with cancer, as part of Google’s promotion of Men’s Health Month. The Live Google+ Hangout On Air event will be co-sponsored by Prostate Cancer Live and Colon Cancer Answers. Marty Smith is currently Director of Marketing [Continue reading]
Want to learn more about Content Marketing? Join our Google+ Content Marketing Community! A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013. Casie Gillette @casieg KoMarketing Associates Amy Lewis @commsninja Cisco Marty Smith @scenttrail AtlanticBT Casie Gillette: Content is for Search, Branding & Authorship [Continue reading]
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared his views on the distinction between Authorship and Author Rank, whether or not Author Rank is a major ranking factor for search yet, and how content creators and brands should [Continue reading]
Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land’s Elisabeth Osmeloski and Kaila Strong. If you are distributing an embedded widget or free plugin, make the anchor text all brand name on the link back. Rotating the anchor text might work [Continue reading]
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