by Michael Fine | Apr 7, 2015 | Analytics, Facebook, Google, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about...
by Michael Fine | Apr 1, 2015 | Analytics, Facebook, Google+, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter, YouTube & Video
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over...
by Jacob Bohall | Feb 23, 2015 | Google+, Social Media
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work to build up a following, created YouTube videos that were linked, posts, photos, etc. Meanwhile, Google had...
by Michael Fine | Jan 28, 2015 | Facebook, Google+, LinkedIn, Online marketing, Social Media, YouTube & Video
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply...
by Michael Fine | Jan 21, 2015 | Google+, LinkedIn, Online marketing, SEO
Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in...
by Michael Fine | Jan 14, 2015 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This...
by Michael Fine | Jan 5, 2015 | Content Marketing, Facebook, Free SEO Tools, Google+, SEO, SMX Social Media, Social Media, Twitter
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very...
by Michael Fine | Dec 30, 2014 | Facebook, Google+, LinkedIn, Online marketing, Social Media
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally...
by Michael Fine | Dec 16, 2014 | Facebook, Google, Google+, LinkedIn, Online marketing, SEO
Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our family/friends whereabouts is through a news-feed. Is this a bad thing? Not necessarily. However, society has now decided that we can be...
by Michael Fine | Dec 5, 2014 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Hive...
by mtraphagen | Dec 19, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO
December 2013: Authorship in Search Results Gets Restricted UPDATE 21 January 2013: I have now published results of my study detailing who lost Google Authorship and why. UPDATE: While composing this post, Barry Schwartz of Search Engine Land reported that Google...
by bgassett | Dec 19, 2013 | Google+, Social Media
Google Plus & Pinterest = Marketing Dynamo! The ultimate goal of any social media strategy is to get more visitors to your website. It is a long process, but worth it because you have to take the time to grow your followers and build a strong bond with them....
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