“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]
SMX Social Media Tips and Trends
LinkedIn Groups Versus Company Pages
April 1, 2015 by Michael Fine
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]
LinkedIn Means Business
January 14, 2015 by Michael Fine
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]
Why Instagram is becoming a marketing power
January 8, 2015 by Michael Fine
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]
The 2015 Social Media Landscape with Christine Moorman
January 5, 2015 by Michael Fine
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very informative. Professor Moorman’s research focuses on understanding the nature and effects of information utilization and learning activities [Continue reading]
Rebranding Without All the Fuss
December 5, 2014 by Michael Fine
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Hive Digital. A lot of discussions and brainstorming went into the name change. [Continue reading]
SEO for Social Media Managers
December 6, 2012 by mtraphagen
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need to work with teams throughout the organization. Social impacts search, bro! Social sharing is [Continue reading]
Twitter Talks: How to Win Friends & Not Be Unfollowed
December 5, 2012 by mtraphagen
A live blog of the Wednesday Keynote address at SMX Social Media in Las Vegas, December 5, 2012 By Del Harvey, Director of Trust and Safety, Twitter (@delbius) Broadway Books in Portland was on the brink of shutting down. @everydaydude in 2008 tweeted “buy a book, no buy 3, and I’ll buy you a burrito.” [Continue reading]
Blow Me Away Blogging – SMX Social Media Vegas 2012
December 5, 2012 by mtraphagen
A live blog from SMX Social Media in Las Vegas, December 2012 Jennifer Evans Carlo – President, SugarSpun Marketing (@JenniferCario) It’s not a blog without social media. Without that, people are blowing their blogs away. Think one brand – many homes. Don’t miss the forest for the trees. Ask which channels can best support my [Continue reading]
Social Sites You Shouldn’t Overlook – SMX Social Media 2012
December 5, 2012 by mtraphagen
Live blog from SMX Social Media – Las Vegas – December 2012 Pinterest Vince Blackham – Director or Social Media, 97th Floor (@vinceblackham) Pinterest generates more referral traffic than many other social sites. Low bounce rates typically from referred traffic. We’ve got a problem! New platform with gigantic growth. Time on site 6000% increase over [Continue reading]
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