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Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)

Understanding the Benefits of Paid Search: Answers to Common Questions (Part 1)

by Fred Dees | Jul 20, 2022 | Paid Search, Paid Advertising

Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) initiatives can bring to businesses, both large and small. Some questions are more common than others, and with all the...
Building Brand Awareness through Display & Video — “From Zero to Hero”

Building Brand Awareness through Display & Video — “From Zero to Hero”

by Fred Dees | Apr 26, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
New Google Analytics UTM Parameters Announced

New Google Analytics UTM Parameters Announced

by Jeff Staub | Mar 30, 2022 | Analytics, Online marketing, Paid Advertising, SEO

New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Ad Platforms Release Updates to Further Empower Consumers

Ad Platforms Release Updates to Further Empower Consumers

by Nina Martinez | Mar 30, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Microsoft Ads: New Features and Enhancements

Microsoft Ads: New Features and Enhancements

by Nina Martinez | Feb 25, 2022 | Paid Advertising, Online marketing, Paid Search

This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why Shouldn’t You Trust Every Google Recommendation?

Why Shouldn’t You Trust Every Google Recommendation?

by Fred Dees | Feb 25, 2022 | Paid Search, Online marketing, Paid Advertising

Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty.      So why shouldn’t you trust every Google Recommendation?   I mean, they even...
PPC Updates – January 2022

PPC Updates – January 2022

by Nina Martinez | Jan 24, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

by Nina Martinez | Nov 11, 2021 | Facebook, Instagram, Meta, Online marketing, Paid Advertising, Social Media

In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by...

About Hive Digital

Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.

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Testimonials

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
https://www.hivedigital.com/testimonials/a-great-depth-of-knowledge/

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10-05:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
https://www.hivedigital.com/testimonials/huge-increase-in-site-visitors/

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30-05:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.
https://www.hivedigital.com/testimonials/increased-our-website-traffic/

“Tremendous help”

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.

Vivek Divas
Owner, Backdropsource.com

Hive Digital
2019-11-11T19:41:48-05:00

Vivek Divas
Owner, Backdropsource.com

Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
https://www.hivedigital.com/testimonials/tremendous-help/
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