Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing page experience components of their overall Quality Score metric. Does this mean there may be an upcoming...
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the foundation of their leads-based business but they had declining sales and didn’t know what to do. Some factors that stood out: Their business...
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) initiatives can bring to businesses, both large and small. Some questions are more common than others, and with all the...
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty. So why shouldn’t you trust every Google Recommendation? I mean, they even...
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by...
About Hive Digital
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
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Testimonials
“Well-organized and happy to help”
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
Strategy Associate, Human Rights Foundation
Hive Digital
2019-11-20T23:20:57-05:00
Strategy Associate, Human Rights Foundation
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
https://www.hivedigital.com/testimonials/12079/
“Hive Digital has integrity”
The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.
CEO, Oasis Advanced Wellness
Hive Digital
2019-11-20T23:24:31-05:00
CEO, Oasis Advanced Wellness
The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
Vivek Divas Owner, Backdropsource.com
Hive Digital
2019-11-11T19:41:48-05:00
Vivek Divas Owner, Backdropsource.com
Hive Digital has been a tremendous help to my business. They have taken the burden of marketing to the online world off my hands allowing me to focus on building other areas of my business. Their knowledge and execution has been both professional and timely. I would recommend them to any business interested in increasing their online sales.
