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Building Brand Awareness through Display & Video — “From Zero to Hero”

Building Brand Awareness through Display & Video — “From Zero to Hero”

by Fred Dees | Apr 26, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
New Google Analytics UTM Parameters Announced

New Google Analytics UTM Parameters Announced

by Jeff Staub | Mar 30, 2022 | Analytics, Online marketing, Paid Advertising, SEO

New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Ad Platforms Release Updates to Further Empower Consumers

Ad Platforms Release Updates to Further Empower Consumers

by Nina Martinez | Mar 30, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Microsoft Ads: New Features and Enhancements

Microsoft Ads: New Features and Enhancements

by Nina Martinez | Feb 25, 2022 | Paid Advertising, Online marketing, Paid Search

This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why Shouldn’t You Trust Every Google Recommendation?

Why Shouldn’t You Trust Every Google Recommendation?

by Fred Dees | Feb 25, 2022 | Paid Search, Online marketing, Paid Advertising

Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty.      So why shouldn’t you trust every Google Recommendation?   I mean, they even...
PPC Updates – January 2022

PPC Updates – January 2022

by Nina Martinez | Jan 24, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads

by Nina Martinez | Nov 11, 2021 | Facebook, Instagram, Meta, Online marketing, Paid Advertising, Social Media

In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands of ‘sensitive’ categories from their ad platforms’ targeting options. Changes will apply to all apps owned by...

About Hive Digital

Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.

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Testimonials

“Major increase”

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.

Pierce M.
Founder, Email Marketing Software Center

Hive Digital
2019-11-20T23:26:57-05:00

Pierce M.
Founder, Email Marketing Software Center

Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
https://www.hivedigital.com/testimonials/major-increase/

“Huge increase in site visitors”

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.

Ed Bennett
Director of Marketing, University of Maryland Medical Center

Hive Digital
2019-11-20T23:23:10-05:00

Ed Bennett
Director of Marketing, University of Maryland Medical Center

There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
https://www.hivedigital.com/testimonials/huge-increase-in-site-visitors/

“Savvy and talented”

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.

John Bertino
Founder & CEO, The Agency Guy

Hive Digital
2019-11-11T17:08:12-05:00

John Bertino
Founder & CEO, The Agency Guy

Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.
https://www.hivedigital.com/testimonials/john-bertino/

“Internet marketing geniuses”

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.

Scott Korbin
CEO, Lenders Insight

Hive Digital
2019-11-20T22:43:14-05:00

Scott Korbin
CEO, Lenders Insight

I learned more from them in an hour than from every book I devoured and every seminar I attended on the subject this year. Anyone who knows their team, knows them as internet marketing geniuses.
https://www.hivedigital.com/testimonials/internet-marketing-geniuses/
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Recent Posts

  • Funnels, Elapsed Time and Pathing in Google Analytics 4
  • Why Your #1 Ranking May Be Sending Less Than A Third Of Expected Clicks
  • Building Brand Awareness through Display & Video — “From Zero to Hero”
  • Hive Digital’s Commitment to Sustainability
  • New Google Analytics UTM Parameters Announced
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