Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin to overlap and creep across the site. The effectiveness of a single page talking to a target subject can be called into question by the search engines, and it is [Continue reading]
SEO Tips and Trends
May 7, 2018 by John GIbbings
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in [Continue reading]
March 28, 2018 by Jacob Bohall
Like many of you, we woke up today with the release of Moz’s Links Beta and we immediately sat down to play. I was tipped off surreptitiously by Russ Jones at Moz when he asked the tech slack channel if they could take screenshots of link data in Moz because “there was a bug [he] [Continue reading]
March 28, 2018 by Jacob Bohall
John Mueller of Google participated in an AMA on /r/TechSEO, and gave some great information and tips regarding technical SEO. This is a roundup of the most useful tips that we saw being shared.
November 8, 2017 by John GIbbings
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical memory, I have been unable to allocate more than 1 [Continue reading]
August 2, 2017 by Jack Hamilton
In the post-Penguin era of search engine optimization, backlinks are still the backbone of a well-ranked website. Many webmasters have had their encounters with bad SEO agencies, freelancers, and subsequent penalizations from Google. Some webmasters have dealt with amoral competitors that will purchase bad backlinks to their website with a variety of anchor text. Regardless of [Continue reading]
July 27, 2017 by John GIbbings
Google is notorious for segmenting the Search Console data down into 90 day segments, and regardless of requests from Webmasters, they continue to restrict data accessibility down to individual accounts. Meaning that if you want to share Google Search Console (GSC) access with another email account, you can for the site, but the receiving party [Continue reading]
July 19, 2017 by Jack Hamilton
A spammy structured markup penalty will be levied against a website that violates Google’s structured data guidelines. We have created a helpful guide that will instruct most webmasters how to remove a spammy structured markup penalty. First… What is Structured Data? Structured data is used by search engines to better understand your website. Search engines [Continue reading]
July 17, 2017 by Jacob Bohall
Last week I had the privilege of being invited by SEMRush to perform a live site audit using the SEMRush platform. In case you missed it, check out the recorded video here.
May 2, 2017 by Jack Hamilton
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]
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