![A [Tipsy] Guide to Core Web Vitals](https://www.hivedigital.com/wp-content/uploads/2020/07/core-web-vitals-guide.jpg)
by Paul Woodhouse | Jul 8, 2020 | Google, Online marketing, SEO
In 2019, 7.7% ($45B) of all e-commerce spending ($586B) could be attributed to ‘drunk shopping’. With that expecting to increase in 2020, it would seem wise to ensure your site’s performance is up to scratch for drunk and sober alike. Thankfully,...
by Tripp Hamilton | May 30, 2020 | SEO
Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post,...
by Nina Martinez | Apr 13, 2020 | Paid Search, SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
by John Gibbings | Apr 1, 2020 | Google, SEO
User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external forces at play. Businesses have been forced to learn how to operate remotely through...
by Tripp Hamilton | Dec 9, 2019 | SEO
A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If there is no value, move them to spam. If the guest post spammer is wanting to post on your website, get them to send an...
by Jacob Bohall | Sep 24, 2019 | SEO
We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be implemented. General rules for canonical tags: The canonical can be defined with a tag on the page, or passed as a...
by John Gibbings | Jul 22, 2019 | Content Marketing, SEO
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...
by John Gibbings | Apr 15, 2019 | Content Marketing, Google, Online marketing, SEO
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent....
by Jacob Bohall | Dec 18, 2018 | SEO
Update: I started a repo for examples of Cloudflare Service Worker code for random things..such as code to update header status to a 503, or code to check and force a 301 redirect to the canonical version of a page. We are often asked to help prioritize redirects...
by John Gibbings | Jun 12, 2018 | Content Marketing, Google, SEO
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin to overlap and creep across the site. The effectiveness of a single page talking to a target subject can be called...
by John Gibbings | May 7, 2018 | Analytics, Hive Digital, SEO
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the...
by Jacob Bohall | Mar 28, 2018 | Link Removal, SEO
Like many of you, we woke up today with the release of Moz’s Links Beta and we immediately sat down to play. I was tipped off surreptitiously by Russ Jones at Moz when he asked the tech slack channel if they could take screenshots of link data in Moz because...
