SEO Tips and Trends

Benefits of Evergreen Content

May 2, 2017 by

The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]

Panda Risk

April 26, 2017 by

After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.

Canonical Attachments in WordPress

January 19, 2017 by

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]

Google Updated Penguin, Finally

November 29, 2016 by

The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized unnatural inbound linking as their primary strategy for ranking well in organic [Continue reading]

How to Export/Import Redirects

October 25, 2016 by

Do you want to know how to import or export redirects from the Redirection wordpress plugin? This quick how to guide on using the wordpress Redirection plugin will show you step-by-step how to quickly and easily do so.

Link Neighborhoods – White Picket Fence

January 27, 2016 by

Finding Your White Picket Fence in a Good Link Neighborhood

Link development can be a risky endeavor for many websites, as there have been a slew of updates from Google and other search engines to prevent “gaming of the system” through Search Engine Optimization (SEO). In years past, webmasters would get links anywhere and everywhere, from comment sections, forum profiles and low quality blogs to directories, [Continue reading]

Page Load Speed Pitfalls

December 29, 2015 by

Page Load Speed featured image

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]

Local SEO Basics

December 2, 2015 by

Does your business rely heavily on local customers? If so, search traffic may have changed for your website on July 24th, 2014, the day that Google released their Pigeon algorithm and in turn, changed how your website shows up in local search results. Local SEO may seem indomitable to the uninitiated, but if you follow these easy [Continue reading]

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