SEO
Read the latest news on search engine optimization (SEO) and strategies to help you ensure maximum visibility and traffic from search engines.
Conversational E-commerce: Shopify Knowledge Base App
AI has fundamentally changed the rules of e-commerce visibility. It’s no longer enough to wait for customers to land on your product page. The decision-making …
How GEO Fits Into the Customer Journey
Aligning Content with How People Search in the AI Era Generative AI has officially rewritten the customer journey. Instead of the old-school, linear funnel, people ...
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Writing Frameworks for Marketing Content: AIDA, PAS, and More
Great marketing copy rarely starts from scratch, it starts with structure. Writing frameworks like AIDA and PAS give your ideas direction, helping you connect with ...
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What Are TOFU, MOFU, and BOFU in Marketing?
TOFU, MOFU, and BOFU are shorthand for the three stages of the marketing funnel: Top of Funnel, Middle of Funnel, and Bottom of Funnel. TOFU ...
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Hive Digital Wins Web Excellence Award for AI-Powered Persona Modeling and Content Strategy
Hive Digital is proud to announce that we have been recognized with a 2025 Web Excellence Award for our innovative use of artificial intelligence to ...
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How to SEO Optimize Your Instagram for Google’s New Multimodal SERP
Google just made a major announcement that will reshape how we think about social content and search visibility: starting July 10, 2025, Google will begin ...
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AI Metrics Are Trending Up – What Does That Mean for Your Site?
Early AI referral traffic is rising, but it’s still a small slice of the pie. Here’s how to interpret the data, monitor visibility, and shape ...
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Search Has Changed. Has Your Content and SEO Strategy Kept Up?
We’re Not in SERP City Anymore At Hive Digital, we’ve always believed that a great content strategy is about connecting the right people to the ...
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Unified Strategy: How Google Ads and SEO Work Better Together
SEO and Google Ads are often managed as separate efforts, but when integrated thoughtfully, they can become a powerful one-two punch for search visibility, click-throughs, ...
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Google I/O 2025: AI’s Role in Non-Profit Marketing
Nonprofits rely on every digital touchpoint, social ads, email campaigns, website content, to turn casual supporters into active donors or volunteers. Google I/O 2025 introduced ...
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Hive Digital Shortlisted at 2025 Global Agency Awards for SEO Work with MEDLIFE
Hive Digital has been shortlisted for the 2025 Global Agency Awards in the Best SEO Campaign category for our work with the MEDLIFE Movement. This ...
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How to Optimize for AI Search
Building Smarter Content for the Next Generation of SEO Search behavior isn’t what it used to be. Thanks to platforms like Google’s AI Overviews, Bing ...
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How to Improve Discoverability with SEO
Content that can’t be found might as well not exist. Publishing alone won’t bring traffic, not in a digital space where everyone is pushing content ...
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Hive Digital Wins Web Excellence Award for MEDLIFE SEO Campaign
Hive Digital has been recognized by the Web Excellence Awards for our SEO work with the MEDLIFE Movement, a global nonprofit focused on providing healthcare, ...
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