SEO Tips and Trends

The Evergreen Content Life Cycle

July 22, 2019 by

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the edge of your main category pages and acts as [Continue reading]

Isolating The Causes Behind Organic Traffic Shifts

April 15, 2019 by

Google Search Bar

With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in [Continue reading]

Redirects Using CloudFlare Workers

December 18, 2018 by

If you are trying to figure out how to do redirects with Vanilla JS or through a Cloudflare Worker, this should at least (hopefully) get you started down the correct path.  

Utilizing GSC to Prioritize and Optimize Content

May 7, 2018 by

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in [Continue reading]

Backlink Monitoring: A How-to Guide

August 2, 2017 by

backlink monitoring featured

In the post-Penguin era of search engine optimization, backlinks are still the backbone of a well-ranked website. Many webmasters have had their encounters with bad SEO agencies, freelancers, and subsequent penalizations from Google. Some webmasters have dealt with amoral competitors that will purchase bad backlinks to their website with a variety of anchor text. Regardless of [Continue reading]

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