Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the edge of your main category pages and acts as [Continue reading]
SEO Tips and Trends
Isolating The Causes Behind Organic Traffic Shifts
April 15, 2019 by John GIbbings
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in [Continue reading]
Redirects Using CloudFlare Workers
December 18, 2018 by Jacob Bohall
If you are trying to figure out how to do redirects with Vanilla JS or through a Cloudflare Worker, this should at least (hopefully) get you started down the correct path.
Isolating Competing Content and Content Cannibalization
June 12, 2018 by John GIbbings
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin to overlap and creep across the site. The effectiveness of a single page talking to a target subject can be called into question by the search engines, and it is [Continue reading]
Utilizing GSC to Prioritize and Optimize Content
May 7, 2018 by John GIbbings
Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in [Continue reading]
Big and Useful – A First Look at Moz Links Beta
March 28, 2018 by Jacob Bohall
Like many of you, we woke up today with the release of Moz’s Links Beta and we immediately sat down to play. I was tipped off surreptitiously by Russ Jones at Moz when he asked the tech slack channel if they could take screenshots of link data in Moz because “there was a bug [he] [Continue reading]
Take-Aways from AMA with John Mueller on /r/TechSEO
March 28, 2018 by Jacob Bohall
John Mueller of Google participated in an AMA on /r/TechSEO, and gave some great information and tips regarding technical SEO. This is a roundup of the most useful tips that we saw being shared.
Troubleshooting Screaming Frog’s Memory Allocation
November 8, 2017 by John GIbbings
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical memory, I have been unable to allocate more than 1 [Continue reading]
Backlink Monitoring: A How-to Guide
August 2, 2017 by Tripp Hamilton
In the post-Penguin era of search engine optimization, backlinks are still the backbone of a well-ranked website. Many webmasters have had their encounters with bad SEO agencies, freelancers, and subsequent penalizations from Google. Some webmasters have dealt with amoral competitors that will purchase bad backlinks to their website with a variety of anchor text. Regardless of [Continue reading]
Can You Keep Historical GSC Data After Losing GTM Verification
July 27, 2017 by John GIbbings
Google is notorious for segmenting the Search Console data down into 90 day segments, and regardless of requests from Webmasters, they continue to restrict data accessibility down to individual accounts. Meaning that if you want to share Google Search Console (GSC) access with another email account, you can for the site, but the receiving party [Continue reading]
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