Webflow SEO Basics

Webflow SEO Basics

According to BuiltWith there are over 200,746 live sites using Webflow. This number has skyrocketed in recent years and shows no signs of stopping.     If you’re one of the many people using Webflow or considering using Webflow to build a website you...
Core Web Vitals Explained

Core Web Vitals Explained

Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post,...
How Paid Advertising Complements SEO

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
What to do about Unsolicited Guest Post Emails?

What to do about Unsolicited Guest Post Emails?

A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If there is no value, move them to spam. If the guest post spammer is wanting to post on your website, get them to send an...
General Rules for Canonical Tags and HREFLANG Tags

General Rules for Canonical Tags and HREFLANG Tags

We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be implemented. General rules for canonical tags: The canonical can be defined with a tag on the page, or passed as a...
The Evergreen Content Life Cycle

The Evergreen Content Life Cycle

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...