With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in [Continue reading]
We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year. In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical memory, I have been unable to allocate more than 1 [Continue reading]
Google is notorious for segmenting the Search Console data down into 90 day segments, and regardless of requests from Webmasters, they continue to restrict data accessibility down to individual accounts. Meaning that if you want to share Google Search Console (GSC) access with another email account, you can for the site, but the receiving party [Continue reading]
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and every app you install has ads. But what kind of impact is digital marketing having on “traditional marketing”? A great metric to look at is the Super Bowl. Companies have [Continue reading]
Last week Moz disrupted the world of digital marketing when it unleashed its newest SEO tool, Keyword Explorer. The web app provides a robust platform where SEOs can get more keyword ideas and more precise volume estimates than the Adwords Keyword Planner, as well as a series of insightful organic ranking metrics, all in one place. [Continue reading]
Companies today demand more from their developers and IT teams than ever before. Along with the demand for new technologies and tools comes the responsibility of monitoring and maintaining the health of websites and applications. If you are currently running server checks manually you are losing valuable time that could be spent focusing on new [Continue reading]
Link development can be a risky endeavor for many websites, as there have been a slew of updates from Google and other search engines to prevent “gaming of the system” through Search Engine Optimization (SEO). In years past, webmasters would get links anywhere and everywhere, from comment sections, forum profiles and low quality blogs to directories, [Continue reading]
Penguin, the one word that has struck fear into any SEO’s heart. Since the first iteration of Google’s Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article marketing, and directory networks, and here to stay are more natural ways of earning back-links [Continue reading]
Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]
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