Online marketing Tips and Trends

Isolating The Causes Behind Organic Traffic Shifts

April 15, 2019 by

Google Search Bar

With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in [Continue reading]

Does GDPR Affect SEO?

April 30, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

How To Use Moz Keyword Explorer for Paid Search

May 6, 2016 by

Moz Keyword Explorer Featured

Last week Moz disrupted the world of digital marketing when it unleashed its newest SEO tool, Keyword Explorer. The web app provides a robust platform where SEOs can get more keyword ideas and more precise volume estimates than the Adwords Keyword Planner, as well as a series of insightful organic ranking metrics, all in one place. [Continue reading]

Hive Digital Launches Server Health Hub

March 21, 2016 by

Companies today demand more from their developers and IT teams than ever before. Along with the demand for new technologies and tools comes the responsibility of monitoring and maintaining the health of websites and applications. If you are currently running server checks manually you are losing valuable time that could be spent focusing on new [Continue reading]

Link Neighborhoods – White Picket Fence

January 27, 2016 by

Finding Your White Picket Fence in a Good Link Neighborhood

Link development can be a risky endeavor for many websites, as there have been a slew of updates from Google and other search engines to prevent “gaming of the system” through Search Engine Optimization (SEO). In years past, webmasters would get links anywhere and everywhere, from comment sections, forum profiles and low quality blogs to directories, [Continue reading]

Penguin Preparedness Guide

January 8, 2016 by

Penguin Featured Image

Penguin, the one word that has struck fear into any SEO’s heart. Since the first iteration of Google’s Penguin algorithm in April 2012, the landscape of Search Engine Optimization has changed for all verticals. Gone are the days of comment spam, article marketing, and directory networks, and here to stay are more natural ways of earning back-links [Continue reading]

Page Load Speed Pitfalls

December 29, 2015 by

Page Load Speed featured image

Page load speeds are encountered with each new page that is accessed, regardless of the focal point of a particular search. There are individual elements to each web page that will be individually called, and loaded each time the next page is visited. The speed of a website depends on more than local internet speeds, [Continue reading]

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