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New (to us) SEO Tools We’re Liking You Might Like, Too

New (to us) SEO Tools We’re Liking You Might Like, Too

by Paul Woodhouse | Jul 20, 2022 | SEO, Content Marketing, Google, Online marketing

What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up with trends and provide improved value. Of course, it’s always nice to mess about with a tool because someone on SEO Twitter got...
Cleaning Up Query Parameters In Google Analytics

Cleaning Up Query Parameters In Google Analytics

by Jeff Staub | Jul 20, 2022 | Google, Analytics, Online marketing

Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions.  A popular and useful report to examine when determining how marketing strategies are performing,...
Funnels, Elapsed Time and Pathing in Google Analytics 4

Funnels, Elapsed Time and Pathing in Google Analytics 4

by Jeff Staub | Apr 29, 2022 | Google, Analytics, Online marketing

New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
Building Brand Awareness through Display & Video — “From Zero to Hero”

Building Brand Awareness through Display & Video — “From Zero to Hero”

by Fred Dees | Apr 26, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
Hive Digital’s Commitment to Sustainability

Hive Digital’s Commitment to Sustainability

by Sheffield Pulley | Apr 22, 2022 | Hive Digital, Online marketing, SEO

At Hive Digital, we are celebrating Earth Day 2022 by announcing we are officially a carbon regenerative company meaning our carbon emissions are balanced and exceeded by carbon offsetting projects that eliminate our impact on the environment. Hive Digital is founded...
New Google Analytics UTM Parameters Announced

New Google Analytics UTM Parameters Announced

by Jeff Staub | Mar 30, 2022 | Analytics, Online marketing, Paid Advertising, SEO

New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
Ad Platforms Release Updates to Further Empower Consumers

Ad Platforms Release Updates to Further Empower Consumers

by Nina Martinez | Mar 30, 2022 | Paid Advertising, Online marketing, Paid Search, Social Media

Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
Connect Google Optimize with Google Analytics 4

Connect Google Optimize with Google Analytics 4

by Joost Loijens | Feb 25, 2022 | Analytics, Online marketing

Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and independent of the previous Universal Analytics (UA) version. It has a separate web interface and distinct data...
Get Indexed Now with IndexNow

Get Indexed Now with IndexNow

by Paul Woodhouse | Feb 25, 2022 | SEO, Content Marketing, Google, Online marketing

What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery of the URL.” Slower for those at the back: It’s some web jiggery...
Microsoft Ads: New Features and Enhancements

Microsoft Ads: New Features and Enhancements

by Nina Martinez | Feb 25, 2022 | Paid Advertising, Online marketing, Paid Search

This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why Shouldn’t You Trust Every Google Recommendation?

Why Shouldn’t You Trust Every Google Recommendation?

by Fred Dees | Feb 25, 2022 | Paid Search, Online marketing, Paid Advertising

Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty.      So why shouldn’t you trust every Google Recommendation?   I mean, they even...
Analytics Updates – January 2022

Analytics Updates – January 2022

by Jarrett Weathersby | Jan 24, 2022 | Analytics, Online marketing

Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics programs out of beta. Here is a quick run down: Cross-channel data-driven attribution Time-window metrics GA4 can...
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About Hive Digital

Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.

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Testimonials

“Hive Digital has integrity”

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.

CEO, Oasis Advanced Wellness

Hive Digital
2019-11-20T23:24:31-05:00

CEO, Oasis Advanced Wellness

The relationship has lasted for over 10 years, and there has been a visible return on investment, with high rankings on dozens of keywords. Hive Digital has integrity and holds themselves accountable for all aspects of the project. We've always received a good return on our investment.
https://www.hivedigital.com/testimonials/hive-digital-has-integrity/

“Well-organized and happy to help”

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.

Strategy Associate, Human Rights Foundation

Hive Digital
2019-11-20T23:20:57-05:00

Strategy Associate, Human Rights Foundation

Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
https://www.hivedigital.com/testimonials/12079/

“A great depth of knowledge”

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.

Director of Digital Marketing at Non-Profit

Hive Digital
2019-11-20T23:32:15-05:00

Director of Digital Marketing at Non-Profit

Hive Digital has a great depth of knowledge on the topic in a way that only people who specialize in it can know.
https://www.hivedigital.com/testimonials/a-great-depth-of-knowledge/

“Increased our website traffic”

Hive's efforts have increased our website traffic by about 30%.

Karlos Kronen
Owner, The Bartender Company

Hive Digital
2019-11-11T19:37:30-05:00

Karlos Kronen
Owner, The Bartender Company

Hive's efforts have increased our website traffic by about 30%.
https://www.hivedigital.com/testimonials/increased-our-website-traffic/
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