by mtraphagen | Mar 13, 2013 | Online marketing, Presentations, SEO, SMX West
Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land’s Elisabeth Osmeloski and Kaila Strong. If you are distributing an embedded widget or free plugin, make the anchor text all...
by mtraphagen | Mar 13, 2013 | Content Marketing, Online marketing, Presentations, SEO, SMX West, Social Media
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO of SuccessWorks, a marketing firm providing search engine optimized copywriting Once upon a time it...
by mtraphagen | Mar 12, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, SMX West, Social Media
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ Kohn, Blind Five Year Old (@ajkohn) (There was another panelist, but I decided to just blog those...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing some examples of glaringly obvious spam sites. He asked us not to blog about them to protect privacy. But he...
by mtraphagen | Mar 11, 2013 | Online marketing, Presentations, SEO, SMX West, Social Media
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, 2013. Part One: Concept of Link Popularity There are five major engines, but Google is by far #1. The other four...
by mtraphagen | Feb 22, 2013 | Content Marketing, Google, Online marketing, SEO
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the probable cause was tons of paid “advertorials” on British newspaper sites, Gordon Campbell sounds an...
by mtraphagen | Feb 21, 2013 | Google, Google+, Hive Digital, Online marketing, Social Media
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
by mtraphagen | Feb 11, 2013 | Online marketing, Social Media
Recently my friend and co-worker Phil Buckley posted on his personal blog “Graduating from Enthusiast to Professional.” In it he ponders where the line is between free advice and consulting that should be paid for. He didn’t try to give a final...
by mtraphagen | Feb 6, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among Schmidt’s seven predictions for what we can expect in the coming years of the digital age was this...
by mtraphagen | Feb 2, 2013 | Google, Google+, Online marketing, SEO, Social Media
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important post ever: “Your Google Plus Network Is More Powerful Than You Know.” One paragraph of that social media influence...
by mtraphagen | Jan 28, 2013 | Google+, Online marketing, Social Media
Over the past few days I’ve had an interesting exchange with a young man who had sent me several unsolicited commercial messages via Google+ notifications. I had responded once before with a brief message informing him this was spam and that I was going to...
by pbuckley | Jan 16, 2013 | Content Marketing, Google, Online marketing, SEO
I’ve been doing SEO for a while, not since the stone-age of SEO, but as far back to remember when you could so easily game the system. That is now a lost world. In the not so distant past SEO’s could offer their clients a the equivalent of a diet pill. No...
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