by mtraphagen | Sep 17, 2012 | Online marketing, Presentations, Social Media, YouTube & Video
In the video below I join the TekPersona Power Panel to discuss whether social listening and crowdsourcing by C-level company heads ends up benefiting or hurting their companies. This is my first week on the Power Panel, where I’ll be a regular now. Hosted by...
by mtraphagen | Sep 15, 2012 | Content Marketing, Google+, Online marketing, Social Media
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your brands’ following who are inherently receptive to that content. Your audience can opt in to a variety of newsletters centered...
by mtraphagen | Sep 7, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a check mark appears next to our name on our profile, as well as any appearances of our name in Google+ search....
by mtraphagen | Sep 6, 2012 | Apps, Content Marketing, Facebook, Online marketing, Social Media
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all...
by mtraphagen | Aug 28, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media, YouTube & Video
My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more...
by mtraphagen | Aug 25, 2012 | Google+, Online marketing, Presentations, Social Media
The latest in +John Rakestraw’s “Platform Live” Google Plus Hangout On Air conversations with +David Amerland and myself (and now with the very welcomed addition of +Susanne Ramharter) is on the subject of cloud computing. After an initial discussion...
by mtraphagen | Aug 24, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s own +Mark Traphagen. Click the video image at the bottom of this post to watch. Our...
by mtraphagen | Aug 21, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did, hosted by the charming +Yifat Cohen. In it I discuss what we know or can guess about how using Google Plus and Google Authorship (connecting all your web content to your Google+ profile)...
by mtraphagen | Aug 21, 2012 | Google, Google+, News, Online marketing, SEO, Social Media
If you run a local business and have a Google Places account, there’s a pretty good chance you’re aware of what a mess it can be for many. Inability to verify, wrong information that you can’t seem to get changed, duplicate accounts–these are...
by mtraphagen | Aug 18, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante Social media networks like Google+, Facebook, and Twitter have opened...
by mtraphagen | Aug 15, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media, Twitter
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout On Air broadcast hosted by Shaker Cherukuri of...
by mtraphagen | Aug 14, 2012 | Online marketing, Social Media
Quora, Google’s community question answering service, has become even more social and interactive with the introduction of Quora Views. Quora describes Views as “a way to discover what Quora is distributing to people you follow in their feeds and digest...
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