Online Marketing
Fitness and Nutrition Community on Google Plus: A Case Study
Fitness and Nutrition Community Case Study I’m relatively new to social media and willingly confess that its value to me personally and to my work …
The Real Value from Content Marketing
Content marketing is all the hype these days and understandably so. A well thought-out and researched, content marketing strategy is an effective way to target ...
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Content Marketing Ninjas
Want to learn more about Content Marketing? Join our Google+ Content Marketing Community! A live blog of the presentations of three incredible content marketing ninjas ...
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Author Rank: Facts and Fiction (Live Hangout with Mark Traphagen)
Virante’s Mark Traphagen was the guest of +Max Minzer for his Max Impact Hangout On Air show, discussing the topic: “Author Rank: Facts and Fiction.” Mark shared ...
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Link Building Tips from Link Building Clinic at SMX West 2013
Ari Nahmani live diagnosed the link profiles of a number of sites during this session at SMX West 2013, along with Search Engine Land’s Elisabeth Osmeloski ...
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Content Isn’t Just King: It’s Also Queen and Ace (SMX West 2013)
The Veg-O-Matic Approach to Smart SEO Writing – Heather Lloyd Heather Lloyd-Martin is a 20-year marketing veteran and recognized author. She is President and CEO ...
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From Authorship to Authority: Claiming Your Identity Online And Why You Should
What is Google Authorship? What is Author Rank? Why should you use Authorship? From SMX West, 12 March 2013. Panelists: Mike Arnesen, SwellPath (@mike_arnesen) AJ ...
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Matt Cutts & Duane Forrester’s Excellent Adventure: The Search Police at SMX West
Google’s Matt Cutts and Bing’s Duane Forrester at SMX West, March 11 2013 Matt Cutts: Examples of Totally Bogus Spam Matt started off by showing ...
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Link Building Fundamentals: SMX West
Presented by Debra Mastaler, President, Alliance-Link (@debramastaler). A live blog of an SEO Boot Camp session at SMX West in San Jose, CA, March 11, ...
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Guest Posting: Should You Stop Allowing It on Your Site?
Guest Posting? Yes! But Just for Links, NO! Based on what happened in the massive Interflora Google de-indexing this week, and the discovery that the ...
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Mark Traphagen Interviewed by 97thFloor
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by
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On Being an Artist Playing an Infinite Game
Recently my friend and co-worker Phil Buckley posted on his personal blog “Graduating from Enthusiast to Professional.” In it he ponders where the line is ...
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Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?
Wherefore art thou, Google Author Rank? This past weekend The Wall Street Journal published excerpts from an upcoming book by Google Chairman Eric Schmidt. Among ...
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Is Social Media Influence Building a Zero-Sum Game?
This past week I published what has become my most widely read and re-shared post ever, and in many ways I think my most important ...
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