by mtraphagen | Nov 6, 2012 | Hive Digital, News, Online marketing, Presentations, SEO, Social Media
We apologize that due to reduced wifi capabilities at the conference, our live blogs will be delayed A crew from Virante will be live blogging most of the public sessions at this year’s Internet Summit in Raleigh NC, November 7 and 8, 2012. Posts will be in...
by mtraphagen | Nov 5, 2012 | Online marketing, Social Media
A wise mentor once told me, “He who will not read will not lead.” It’s true. If you want to be a leader in your field–a “thought leader” as many call it–you need to be well-informed and up-to-date. You need to be reading...
by Russ Jones | Oct 18, 2012 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world of SEO, we thought it would be appropriate to spend a little bit of time explaining what nTopic is and...
by mtraphagen | Oct 16, 2012 | Google, News, Online marketing, SEO
Big announcement moments ago by +Matt Cutts at #Pubcon Las Vegas : Google is today introducing a backlink disavowal tool in Webmaster Tools to allow sites hit by manual ranking penalties to disavow bad backlinks they have been unable to remove. Matt Shared some tips...
by mtraphagen | Sep 17, 2012 | Online marketing, Presentations, Social Media, YouTube & Video
In the video below I join the TekPersona Power Panel to discuss whether social listening and crowdsourcing by C-level company heads ends up benefiting or hurting their companies. This is my first week on the Power Panel, where I’ll be a regular now. Hosted by...
by mtraphagen | Sep 15, 2012 | Content Marketing, Google+, Online marketing, Social Media
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your brands’ following who are inherently receptive to that content. Your audience can opt in to a variety of newsletters centered...
by mtraphagen | Sep 7, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a check mark appears next to our name on our profile, as well as any appearances of our name in Google+ search....
by mtraphagen | Sep 6, 2012 | Apps, Content Marketing, Facebook, Online marketing, Social Media
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a problem Imagine that your team is in the Big Game. It’s all...
by mtraphagen | Aug 28, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media, YouTube & Video
My friend and YouTube SEO Wizard +Ronnie Bincer alerted me to an option that Google has been offering on YouTube for a while now, but few know about: the ability to change your YouTube channel name to your Google+ profile name, and thereby connect the two more...
by mtraphagen | Aug 25, 2012 | Google+, Online marketing, Presentations, Social Media
The latest in +John Rakestraw’s “Platform Live” Google Plus Hangout On Air conversations with +David Amerland and myself (and now with the very welcomed addition of +Susanne Ramharter) is on the subject of cloud computing. After an initial discussion...
by mtraphagen | Aug 24, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
Watch this recorded Google+ Hangout on Air panel discussion hosted by +Ronnie Bincer, and featuring +Fraser Cain (of Universe Today) and +Stephanie Wanamaker, with Virante’s own +Mark Traphagen. Click the video image at the bottom of this post to watch. Our...
by mtraphagen | Aug 21, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Watch this live Google+ Hangout on Air webinar (at bottom of this post) I did, hosted by the charming +Yifat Cohen. In it I discuss what we know or can guess about how using Google Plus and Google Authorship (connecting all your web content to your Google+ profile)...
