by mzaffina | Dec 12, 2012 | Online marketing, Social Media
If you hold a mirror under your nose and find even the slightest hint of mist, you’ve probably heard that social media has arrived. Many of us use it as a means to watch endless hours of cat videos or keep up with the whimsical George Takei’s most recent meme that has...
by mtraphagen | Dec 6, 2012 | Conferences, Content Marketing, Online marketing, SEO, SMX Social Media, Social Media
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by Nina Martinez | Nov 13, 2012 | Analytics, Online marketing, Paid Search
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers...
by mtraphagen | Nov 13, 2012 | Google, Google+, News, Online marketing, Social Media
According to Google+ Chief Architect Yonatan Zunger, Google+ will now send you notifications for new comments in large comment threads, but only when a new algorithm determines it is likely you’d want to see such notifications Google+ used to stop notifying you...
by ekoppel | Nov 8, 2012 | Content Marketing, Internet Summit, Online marketing, Social Media
Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC. Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration The General Services Administration used the Federal Building...
by pbuckley | Nov 8, 2012 | Internet Summit, News, Online marketing, Presentations
This is the session I’ve been waiting for! An expert panel discussion on Designing and Optimizing for Multiple Screens featuring Alexandre Douzet from TheLadders, Les James from Capstrat, Ryan Manchee from MediaMind, Chris Stout from IBM and Aaron Schildkrout...
by Nina Martinez | Nov 7, 2012 | Analytics, News, Online marketing, Presentations, Social Media
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto...
by mtraphagen | Nov 7, 2012 | Analytics, Online marketing, Presentations, Social Media
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising, and analytics agency. The presentation is scheduled to begin at 10:30 a.m. EST...
by mtraphagen | Nov 6, 2012 | Hive Digital, News, Online marketing, Presentations, SEO, Social Media
We apologize that due to reduced wifi capabilities at the conference, our live blogs will be delayed A crew from Virante will be live blogging most of the public sessions at this year’s Internet Summit in Raleigh NC, November 7 and 8, 2012. Posts will be in...
by mtraphagen | Nov 5, 2012 | Online marketing, Social Media
A wise mentor once told me, “He who will not read will not lead.” It’s true. If you want to be a leader in your field–a “thought leader” as many call it–you need to be well-informed and up-to-date. You need to be reading...
by Russ Jones | Oct 18, 2012 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world of SEO, we thought it would be appropriate to spend a little bit of time explaining what nTopic is and...