If you want your brand to appear in AI-generated answers, you need to know where those answers actually come from. Most of the AI-visibility advice circulating right now treats the model as a single black box and offers one playbook. Usually it’s some flavor of “make great content” or “get cited on Reddit.” Both of those can be right. They can also be optimizing two completely different things, and confusing the two is how budgets get spent in the wrong place.