by John Gibbings | Jul 22, 2019 | Content Marketing, SEO
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...
by John Gibbings | Apr 15, 2019 | Content Marketing, Google, Online marketing, SEO
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent....
by John Gibbings | Jun 12, 2018 | Content Marketing, Google, SEO
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin to overlap and creep across the site. The effectiveness of a single page talking to a target subject can be called...
by John Gibbings | Nov 8, 2017 | Content Marketing, Hive Digital, Link Removal, News, Online marketing, SEO
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. I have plenty of physical RAM (8GBs in one, and 12+ in my home machine). Regardless of having the physical memory, I have...
by Tripp Hamilton | May 2, 2017 | Content Marketing, SEO
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked...
by Russ Jones | Apr 28, 2015 | Analytics, Content Marketing, Google, SEO
There are so many metrics from so many different vendors in SEO these days. As much as we hate Google pulling referral keyword data from our analytics tools, we are in a golden era of SEO data. We have a half dozen or so link data sources, a trove of rankings data...
by Russ Jones | Apr 21, 2015 | Analytics, Content Marketing, Online marketing
Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on...
by Tripp Hamilton | Mar 30, 2015 | Content Marketing, Online marketing, SEO
Most, if not all, easily replicated SEO tactics are now a thing of the past, and any SEO-provider / internet marketing company that offers those services are going to do more harm than good for your website’s rankings. In this post, we are focusing on why...
by Megan Bostwick | Mar 4, 2015 | Content Marketing, Facebook, Google, LinkedIn, Online marketing, SEO
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial...
by Nicole Betterbid | Feb 27, 2015 | Content Marketing, Facebook, Online marketing, SEO, Social Media, Twitter
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to...
by Kyle Whigham | Feb 2, 2015 | Content Marketing, Google, Link Removal, Online marketing, SEO
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are countless similarities when it comes to preparation and execution of strategy. So naturally, I was immediately...
by Michael Fine | Jan 5, 2015 | Content Marketing, Facebook, Free SEO Tools, Google+, SEO, SMX Social Media, Social Media, Twitter
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s Moorman’s work on her site, www.CMOSurvey.org, and have found her studies to be very...
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