Content Marketing Tips and Trends

The Evergreen Content Life Cycle

July 22, 2019 by

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the edge of your main category pages and acts as [Continue reading]

Isolating The Causes Behind Organic Traffic Shifts

April 15, 2019 by

Google Search Bar

With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent. Most notably, we have seen the largest SERP Volatility in [Continue reading]

Benefits of Evergreen Content

May 2, 2017 by

The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]

Mobilegeddon Live Feed

April 21, 2015 by

Frequently Asked Questions What does the % mean? We aggregate the search results across 30,000 keywords searched on mobile and determine what percentage are labeled as “mobile friendly” by Google. We then subtract the percentage that was mobile friendly on April 18th, before the update. The percentage you see is the difference between those two [Continue reading]

Article Sites: The Panda’s Worst Enemy

March 30, 2015 by

Most, if not all, easily replicated SEO tactics are now a thing of the past, and any SEO-provider / internet marketing company that offers those services are going to do more harm than good for your website’s rankings. In this post, we are focusing on why article directories, content farms, blog syndication, or whatever you like [Continue reading]

How blogging generates business

March 4, 2015 by

It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]

How Netflix Changed the Face of Content Marketing

February 27, 2015 by

Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing in other networks’ programming, as they had been doing since the streaming service launched in 2007, he decided to invest in his own. In 2011, Netflix announced they were foraying [Continue reading]

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