by John Gibbings | Apr 18, 2019 | Paid Search
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...
by Will Hare | May 12, 2017 | Hive Digital, LinkedIn, Paid Search, Social Media
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around...
by Megan Bostwick | Mar 16, 2017 | Facebook, Hive Digital, Paid Search
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting...
by Megan Bostwick | Feb 23, 2017 | Facebook, Online marketing, Paid Search
JUMP TO A CATEGORY WEB ANALYTICS | SEARCH OPTIMIZATION | PAID ADVERTISING | COMPANY...
by Megan Bostwick | Feb 8, 2017 | Hive Digital, Paid Search
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in...
by Megan Bostwick | Oct 13, 2016 | Paid Search
Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords. You can drive extra traffic to...
by Will Hare | Sep 27, 2016 | Facebook, Paid Search
For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge has precluded very many businesses from going cross-network and running a multi-pronged digital ad...
by Jake Ratliff | May 6, 2016 | Online marketing, Paid Search
Last week Moz disrupted the world of digital marketing when it unleashed its newest SEO tool, Keyword Explorer. The web app provides a robust platform where SEOs can get more keyword ideas and more precise volume estimates than the Adwords Keyword Planner, as well as...
by Jake Ratliff | Jul 20, 2015 | Online marketing, Paid Search
The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Hive Digital’s clients. I don’t mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Hive Digital’s advertising team has...
by Jake Ratliff | Mar 27, 2015 | Analytics, Online marketing, Paid Search
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an...
by pbuckley | Mar 8, 2013 | Paid Search, SEO
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal...
by mtraphagen | Dec 21, 2012 | Google, Google+, News, Online marketing, Paid Search, Social Media
When Google+ enthusiasts brag about their favorite social network, one of their top talking points is “no ads!” This has been fueled by a persistent belief among G+ users that Google+ leadership has promised to never have ads on the social network. But has...
