PPC’s Smart Bidding Strategies

PPC’s Smart Bidding Strategies

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...
How Paid Advertising Complements SEO

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
Digital Marketing Tool Spotlight: iSpionage

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...