Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing page experience components of their overall Quality Score metric. Does this mean there may be an upcoming...
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the foundation of their leads-based business but they had declining sales and didn’t know what to do. Some factors that stood out: Their business...
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...
Over the years, our paid advertising team has been on the receiving end of many questions about paid search and the value that pay-per-click (PPC) initiatives can bring to businesses, both large and small. Some questions are more common than others, and with all the...
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. This client had almost zero online brand awareness. To make matters worse, the existing list of targeted keywords...
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as many of these platforms have launched new initiatives designed to accomplish just that—be it...
This month’s PPC Update highlights all of the recently released and upcoming features planned for Microsoft Advertising (formerly Bing Ads): 1. Marketing with Purpose Attributes To help brands communicate their values, differentiate themselves from competitors,...
Why shouldn’t you trust every Google Recommendation? In the age of auto applied & machine learning, the Recommendation section of Google Ads has become a test of loyalty. So why shouldn’t you trust every Google Recommendation? I mean, they even...
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses have relied on third-party cookies for years, using them to better understand their audiences and user behaviors;...
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors to consider when deciding which email address to use when setting up third-party service accounts such as...
2020… Well, what a year?! It feels like I just finished a blind date that has made me want to drive off into a sunset and disappear forever. Thanks 2020 for all the memories! Jokes aside, this was a big year in paid search. We had Google pulling magic tricks, hiding...
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a fair question for sure, as there can be significant rewards and/or consequences, both quantitative and qualitative,...
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
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Testimonials
“Well-organized and happy to help”
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
Strategy Associate, Human Rights Foundation
Hive Digital
2019-11-20T23:20:57-05:00
Strategy Associate, Human Rights Foundation
Their team is well-organized and happy to help with any aspect of the project. Hive Digital administrates a variety of SEO and Google AdWords campaigns to publicize events and programs. Campaign performance has improved to the point that it can successfully maintain grant funding.
https://www.hivedigital.com/testimonials/12079/
“Excellent results and service”
I recommend Hive without reservation; they provide excellent results and service.
Catherine Goodman
National Marketing Manager, Summit Financial Resources
Hive Digital
2019-11-11T18:44:55-05:00
Catherine Goodman
National Marketing Manager, Summit Financial Resources
I recommend Hive without reservation; they provide excellent results and service.
Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.
John Bertino
Founder & CEO, The Agency Guy
Hive Digital
2019-11-11T17:08:12-05:00
John Bertino
Founder & CEO, The Agency Guy
Hive is a boutique team but extremely experienced, savvy and talented. Jake and team are quite skilled in the area of technical SEO and are a TAG favorite for projects that require veteran experience and true technical precision. I've referred them several projects in the past, all achieved great success. I fully trust that Jake and his team will give you the clarity, transparency and communication that you've been missing.
