Paid Search Tips and Trends

LinkedIn Ads Are Here: Should You Be Using Them?

May 12, 2017 by

Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]

Get the Most Out of Your Google Shopping Feed

February 8, 2017 by

Google Shopping Feed

Many people may be wondering what exactly a shopping feed is.  A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping.  Google requires that each product listed have certain attributes assigned to it in order to be shown on their shopping results, you [Continue reading]

How to Apply For a Google AdWords Grant

October 13, 2016 by

Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords.  You can drive extra traffic to your site with this kind of grant and strengthen your organization’s impact on the [Continue reading]

Facebook Ads or Google Adwords: Which is Right for Your Business?

September 27, 2016 by

Facebook Ads vs Google AdWords

For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge has precluded very many businesses from going cross-network and running a multi-pronged digital ad strategy. Traditional wisdom has cast Facebook ads as a more brand-conscientious approach, whereas AdWords has been [Continue reading]

How To Use Moz Keyword Explorer for Paid Search

May 6, 2016 by

Moz Keyword Explorer Featured

Last week Moz disrupted the world of digital marketing when it unleashed its newest SEO tool, Keyword Explorer. The web app provides a robust platform where SEOs can get more keyword ideas and more precise volume estimates than the Adwords Keyword Planner, as well as a series of insightful organic ranking metrics, all in one place. [Continue reading]

How to Turn $700 into $500,000: The Power of Digital Marketing

July 20, 2015 by

  The Power of Digital Marketing Everyday I get to see how beneficial online advertising is for Hive Digital’s clients. I don’t mean beneficial in a vague, esoteric sense. I get to see exactly to the penny how Hive Digital’s advertising team has profited for its clients, and today was no exception. One of our specialties is marketing for financial firms. One [Continue reading]

Bounce Rate and CPC Advertising

March 27, 2015 by

Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]

How Much Money Is Your Site Costing You?

March 8, 2013 by

Bruce Willis

I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal clear. You pay $8 for [Continue reading]

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