by Nina Martinez | Apr 13, 2020 | Paid Search, SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
by Nina Martinez | Mar 27, 2020 | Paid Search
iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...
by Fred Dees | Mar 18, 2020 | Paid Search
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost towards your budget. For example, you will not be charged when an ad appears on the search results pages. The cost is only incurred when an...
by Nina Martinez | Mar 13, 2020 | Analytics, Paid Search
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and motivations, their pain points and considerations during the decision-making process, and...
by Nina Martinez | Mar 6, 2020 | Paid Search
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your platform’s shopping or display network, or within a user’s social media feed. Not to be confused with “interactions”—which measures more...
by Nina Martinez | Feb 28, 2020 | Paid Search
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your platform’s ad network, or within a user’s social media feed. Each time the ad is displayed, the serving of the ad...
by John Gibbings | Apr 18, 2019 | Paid Search
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...
by Will Hare | May 12, 2017 | Hive Digital, LinkedIn, Paid Search, Social Media
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around...
by Megan Bostwick | Mar 16, 2017 | Facebook, Hive Digital, Paid Search
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting...
by Megan Bostwick | Feb 23, 2017 | Facebook, Online marketing, Paid Search
JUMP TO A CATEGORY WEB ANALYTICS | SEARCH OPTIMIZATION | PAID ADVERTISING | COMPANY...
by Megan Bostwick | Feb 8, 2017 | Hive Digital, Paid Search
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in...
by Megan Bostwick | Oct 13, 2016 | Paid Search
Google Adwords Grant Guide Are you looking to advertise your nonprofit organization for free? If so, Google offers an AdWords grant for qualified nonprofit businesses which provides you with $10,000 a month to spend on Google AdWords. You can drive extra traffic to...
