AdWords Dynamic Keyword Insertion Misuse #2

A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...

New Tablet Device Targeting in Google Adwords

Google announced this morning that they will be rolling out “in the coming weeks” an option for AdWords advertisers to target tablet devices, such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. Here are some details from the Google...
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