by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
by mtraphagen | Oct 12, 2011 | Analytics, Free SEO Tools, Google, Paid Search
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your...
by mtraphagen | Oct 3, 2011 | Analytics, Google, Paid Search
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare...
by mtraphagen | Sep 22, 2011 | Google, Paid Search, Social Media
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower...
by mtraphagen | Sep 8, 2011 | Google, Paid Search
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google...
by mtraphagen | Sep 2, 2011 | Analytics, Google, Paid Search
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad regularly in the top positions above the organic search results. Combined...
by mtraphagen | Aug 17, 2011 | Google, Paid Search
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?...
by mtraphagen | Aug 2, 2011 | Analytics, Google, Paid Search
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of...
by mtraphagen | Jul 27, 2011 | Analytics, Google, Paid Search, Social Media
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it on yours. It’s already abundantly clear that Google has big plans for this little...
by mtraphagen | Jun 13, 2011 | Google, Paid Search
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...
by mtraphagen | May 25, 2011 | Google, Paid Search
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in AdWords”). These changes will begin rolling out after July 8, 2011, and will...
by mtraphagen | Apr 1, 2011 | Paid Search
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally managed to produce the best, most cost-effective results for your business. It’s likely that you hired a manager in...
