AdWords Dynamic Keyword Insertion Misuse #2

A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What happened here? How did such a large company produce such a nonsensical ad? The answer is what I call “DKI Abuse.” DKI...

New Tablet Device Targeting in Google Adwords

Google announced this morning that they will be rolling out “in the coming weeks” an option for AdWords advertisers to target tablet devices, such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. Here are some details from the Google...

Is Your Paid Search Agency Ripping You Off? (Part 1)

I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account manager has been here at Virante Inc. This company trained me in state-of-the art paid search management, and then supported me in getting certified by...

Google Adwords’ New Improved Ad Preview Tool

It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad Preview Tool, old or new, it allows you to view ads for your keywords as they appear on Google’s search...

How to Use AdWords Negative Keywords Lists

It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...
Paid Search