I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to their homepage. I was listening to a great podcast this morning where Seth Godin explained it in naked dollars and sense that makes it crystal clear. You pay $8 for [Continue reading]
When Google+ enthusiasts brag about their favorite social network, one of their top talking points is “no ads!” This has been fueled by a persistent belief among G+ users that Google+ leadership has promised to never have ads on the social network. But has there ever been such a promise? The belief that there is [Continue reading]
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen Oestlien. Google+ user Michelle Marie noticed the following tiny “ad” in the right column of her Google+ Page’s profile: Which led to [Continue reading]
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers often face. Google Tag Manager Addresses Previous Issues These issues typically revolve around [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not Google+ is a success or failure (so far), but one thing almost [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether to stay or leave. Practical tips here for [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides lower CPA with less risk than many SEO strategies. We summarized his top [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you have little interaction to a list where you will get fewer of their updates, but [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Using Facebook Interest Lists to Improve EdgeRank Facebook recently introduced Interest Lists, which allow users to subscribe to curated lists of people and pages centered around a topic. We’ve [Continue reading]
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. (Apologies for the late post this week. The editor was out sick yesterday.) Social Media & Content Marketing 10 Must Have WordPress Plugins Every Blogger Should Know You’ve seen many of these on the [Continue reading]
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