Let’s Recap Google Ads in 2022

Let’s Recap Google Ads in 2022

Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced long term, major changes with Google Ads and 2023 will continue on this trend. From the interface to the audiences,...
What Is Performance Max in Google Ads

What Is Performance Max in Google Ads

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, here’s our take on performance max and how we leveraged its power to target potential customers at all...
PPC’s Smart Bidding Strategies

PPC’s Smart Bidding Strategies

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...