Bob Dylan via Google Instant

Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?”  as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...

Making Valid AdWords Ad Testing More Valid

Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...

Is Your Ad Split Testing Valid?

Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a fact that, in most cases, no two ads for the same keyword(s) will perform the same. It’s not enough...

Why Do Paid Search Advertising?

If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most Frequently Asked Questions About Paid Search. It’s a concise article that explains some of...

Top 5 Tips for Getting Started with Adwords

For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn...

Classic Misuse of Dynamic Keyword Insertion

From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know where to go for the best deal! How does this happen? How could Google be showing me an ad for...

In Which I Go Negative on AdWords (in a Good Way)

(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother and your favorite motivational coach will both tell you: negativity is a bad thing. However, when it...
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