by mtraphagen | Feb 20, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch’s classic advice to...
by mtraphagen | Jan 11, 2012 | Google, Google+, Paid Search, SEO, Social Media
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized results. The personalized results side now shows a ramped-up “social search,” pulling...
by mtraphagen | Nov 15, 2011 | Google, Google+, Paid Search, Social Media
UPDATE: Now that adding multiple managers to Google+ Brand or Business Pages is active, check out our handy guide “How to Add Administrators to Your Google+ Brand Page.” Also see our listing of all our guides to Google+ for business. Original Post: On...
by mtraphagen | Nov 7, 2011 | Google, Google+, Paid Search, Social Media
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like personal Google+ profiles, with a few additions: +1 Button: People viewing a brand’s...
by mtraphagen | Nov 3, 2011 | Google, Paid Search
As if the world of paid search advertising management wasn’t filled with enough variables…let’s throw in AdWords making changes to how they display ads! On November 2, 2011, AdWords announced that “ads that have previously shown to the side of...
by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
by mtraphagen | Oct 12, 2011 | Analytics, Free SEO Tools, Google, Paid Search
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your...
by mtraphagen | Oct 3, 2011 | Analytics, Google, Paid Search
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare...
by mtraphagen | Sep 22, 2011 | Google, Paid Search, Social Media
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized for mobile will receive a higher quality score. That translates to higher visibility at a lower...
by mtraphagen | Sep 8, 2011 | Google, Paid Search
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and functionality (such as destination URL leading to an active page) even before you activate them. Why this change? Google...
by mtraphagen | Sep 2, 2011 | Analytics, Google, Paid Search
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad regularly in the top positions above the organic search results. Combined...
by mtraphagen | Aug 17, 2011 | Google, Paid Search
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads were paused, would clicks on organic results increase and make up for the loss in paid traffic?...
