A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.
Social Media & Content Marketing
Will Teens be Turning to Google+ Instead of Facebook?
Remembering Peter Lynch‘s classic advice to “invest in what you know,” a father notices that his teen daughter and her friends have abandoned Facebook for Google+, and wonders if this marks the newer social network as having more of a future than Zuckerberg’s monolith.
Social Media, Analytics, and the Science of Influence
Video interview (and transcript) with the CEO of Kred about the future and importance of measuring influence on social media.
How to Create a Twitter Marketing Strategy that Rocks
Practical tips on building a Twitter following that will actually produce leads and ROI for your business.
Search Engine Optimization (SEO)
Why Knowing Everything About SEO Doesn’t Mean Sh*t
It’s easy to show off that you know all about SEO, but what counts is getting actual work done for your clients.
Be Careful Using AdWords for Keyword Research
AdWords’ Keyword Research Tool is great for finding high-traffic keywords, but be aware that it misses a lot of related and possibly valued suggestions.
Why AuthorRank Matters & How to Leverage It
Google is on a never-ending quest to present the most authoritative content to its searchers. As part of that quest, Google introduced the rel=”author” tag to allow content authors to verify their authentic content with Google, and gain a ranking status for their key topics.
Paid Search Advertising (PPC)
Is Position 4 the New Position 1?
Based on the way Google positions ads for its own services, the author makes an argument that Google knows top of the right sidebar yields the best ROI.
Impact of Google AdWords Quality Score on Cost-Per-Click
Infographic dramatically demonstrates how much difference an increase in Quality Score can make to what you pay for ads, and gives tips on how to improve Quality Score.
Introducing Enhanced Ad SitelinksQualifying AdWords ads and ad groups can now show enhanced sitelinks, actually a group of your ads under a main ad.
Web Analytics
Encyclopedia of Regular Expressions for SEO
The basics you need to create custom filters in Google Analytics.
Monitor Which Social Networks Your Visitors are Logged Into with Google Analytics
How to set up the tracking, which you can use to evaluate which social networks to spend more marketing time on.
Industry News
SEOmoz to Rebrand Itself as Moz
One of the most widely-recognized companies in the search engine marketing business is dropping “SEO” from its name to signal a turn toward embracing the wider field of “inbound marketing,” which includes SEO but so much more.
Just for Fun
C’mon. You know you do it!
Photo by ESPNHS. Used through a Creative Commons License.