Paid Search
How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the …
How & When to Pivot Campaign Strategy : PPC Version
How and when to create new Google ads campaigns.
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GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs ...
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Leveraging AI for Paid Search and Product Ads: Gaining the Competitive Edge
AI is poised to reshape the way advertisers and businesses engage with potential customers. We must be willing to adapt and gain a deeper understanding ...
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Algorithms, Automation, Artificial Intelligence. Oh My.
Looking for insight into Google’s new ads automation? There’s a new training certification on Skillshop for Artificial Intelligence. The prep courses summarize the way Google ...
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Bagging the Best PPC Campaign Award at the Global Agency Awards
We’re thrilled to share news of our most recent achievement, which is a testament to the dedication and hard work of our incredible team. Our ...
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Landing Pages vs. Web Pages – Why It Matters
Landing Pages vs. Web Pages – Why It Matters When it comes to online marketing, it’s important to understand the difference between a landing page ...
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Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google ...
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How To Rank Higher In Google Ads
HOW TO RANK HIGHER IN GOOGLE ADS Online advertising has become an essential and critical part of a brand’s growth strategy. Companies of all sizes ...
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Let’s Recap Google Ads in 2022
Let’s Recap Google Ads in 2022 The world of Digital Marketing is always changing and this has been especially true in 2022. PPC Advertisers experienced ...
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What Is Performance Max in Google Ads
Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, ...
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Google Ads to Emphasize Landing Page Experience
Recently, the Google Ads support team has initiated efforts with advertisers that encourage brands to consider greater focus on both the ad relevance and landing ...
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Driving ROI with Call Tracking + Offline Conversion Import
Two years ago a client who had been advertising on Google for many years came to us with a major problem: Google ads was the ...
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PPC’s Smart Bidding Strategies
Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies ...
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