Hive Digital Tips and Trends

Utilizing GSC to Prioritize and Optimize Content

May 7, 2018 by

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site and can even help you to improve upon existing content visibility in the build a competitive edge within the search results. Since the inclusion of Google’s Not Provided attribute in [Continue reading]

Does GDPR Affect SEO?

April 30, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Hat Tip to NerdWallet SEO Team

April 27, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Backlink Monitoring: A How-to Guide

August 2, 2017 by

backlink monitoring featured

In the post-Penguin era of search engine optimization, backlinks are still the backbone of a well-ranked website. Many webmasters have had their encounters with bad SEO agencies, freelancers, and subsequent penalizations from Google. Some webmasters have dealt with amoral competitors that will purchase bad backlinks to their website with a variety of anchor text. Regardless of [Continue reading]

LinkedIn Ads Are Here: Should You Be Using Them?

May 12, 2017 by

Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]

Panda Risk

April 26, 2017 by

After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.

Get the Most Out of Your Google Shopping Feed

February 8, 2017 by

Google Shopping Feed

Many people may be wondering what exactly a shopping feed is.  A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping.  Google requires that each product listed have certain attributes assigned to it in order to be shown on their shopping results, you [Continue reading]

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