SEO Basics: Long Tail SEO Strategies

SEO Basics: Long Tail SEO Strategies

Finding it hard to improve your click-through rate in search results? Struggling to find easy-to-rank search terms that can bring you more traffic and higher conversion rates? Three words: Long tail keywords. Basically, these are longer and more specific keyword...
Using HTML Tables To Win Bigger SERP Snippets

Using HTML Tables To Win Bigger SERP Snippets

When I was just a customer support representative for a hosting company, the sites we had created were essentially giant nested HTML tables. It would take 30 minutes to just move a logo a few inches because we weren’t yet using Divs and CSS, but relying on HTML...
Search Form Submission Spam

Search Form Submission Spam

Search form submission spam or search field submission spam can be an issue that plagues many websites, from WordPress sites to websites built on a custom CMS. Depending on how your on-site search function is built, it can be used to inject malicious scripts and code...
Webflow SEO Basics

Webflow SEO Basics

According to BuiltWith there are over 200,746 live sites using Webflow. This number has skyrocketed in recent years and shows no signs of stopping.     If you’re one of the many people using Webflow or considering using Webflow to build a website you...
Core Web Vitals Explained

Core Web Vitals Explained

Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post,...
How Paid Advertising Complements SEO

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...