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Recent Industry Awards
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Holiday Prepping for Social Channels
The holiday season is busy for everyone, brands and buyers included. Between visiting friends and family, the holiday season is also one of the biggest shopping times of the year for both brick and mortar stores and e-commerce stores. Social media offers brands a...

The Power of Storytelling in Marketing: Why Stories Sell
In today's fast-paced world, where information bombards us from every angle, the art of storytelling stands out as an impactful tool for marketers. . Stories captivate our attention, resonate with our emotions, and leave a lasting impact. Learn the significance of...

How to Know When You Need SEO
In today's digital age, where online visibility can make or break a business, understanding the significance of Search Engine Optimization (SEO) is crucial. SEO isn't just a buzzword; it's a strategic approach that can effectively improve your website's presence in...

Changing Campaign Strategies for SEM

Comparing A.I. Content Creation Tools: Jasper, ChatGPT 4.0, and WordCrafter
Listen here, fellow A.I.-assisted content writers, you don’t have to feel embarrassed. If you work in online content creation, whether it’s SEO-focused blog posts, web pages, or videos, you’ve likely used an A.I. tool to support you in your endeavors. Perhaps, you’ve...

Social Trends, Should You?
Today’s digital marketing strategy looks different than it has in years past, social media has become an integral part of marketing strategies for businesses of all sizes and niches. These trends can boost a company's online presence, drive engagement, and build a...

How to Build Strong Client Relationships
In the fast-paced world of digital marketing, eye-catching campaigns and impressive analytics are not the only things that make up success. It's also about building strong client relationships to foster trust, open communication, and seamless project execution. In a...

GTINs: The Most Powerful Product Attribute You May Not Be Using
GTINs: The Most Powerful Product Attribute You May Not Be Using If you use Google Shopping Feeds, you’ve heard of GTINs. Missing or unknown GTINs is a common error in Google Merchant Center, but what does it mean and why is it important? Read below to learn more about...

Going Beyond the Tools for Keyword Research
Going Beyond the Tools: Alternate Keyword Research Strategies You don’t have to be an SEO expert to understand the importance of performing thorough keyword research when creating targeted content for businesses. When it comes to tools that can help, there are plenty...

Guide to Creating Social Media Business Accounts
Creating professional accounts and profiles for your business is important in order to remain credible, increase brand awareness and increase customer engagement. Business accounts often have special insights for businesses vs personal accounts. They are also easier...

Leveraging AI for Paid Search and Product Ads: Gaining the Competitive Edge
AI is poised to reshape the way advertisers and businesses engage with potential customers. We must be willing to adapt and gain a deeper understanding of customer behavior, preferences, and trends. Leveraging AI will become a game-changer for advertisers and...

Funnel Reports in GA4
Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off...