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Recent Industry Awards
- Communicator Awards "Online Advertising & Marketing" Winner
- Web Excellence Awards "Paid Advertising" and "Landing Page Optimization" Winner
- People's Choice Awards "Best Digital Marketing Agency" Winner
- Web Excellence Awards "SEO" Winner
Social Media Basics: What Platform is Right for Your Business?
Building social media accounts for your business can be a daunting ordeal. Not all social media platforms are the same and can be hard to choose what platforms are right for your business. Social media is a very powerful tool to help your business connect and...
Landing Pages vs. Web Pages – Why It Matters
Landing Pages vs. Web Pages - Why It Matters When it comes to online marketing, it's important to understand the difference between a landing page and a web page. While both serve important functions, they have distinct purposes and designs that affect user behavior...
What to Know About Hreflang Tags
What to Know About Hreflang Tags When a website has multiple language or regional versions of a page, an hreflang tag can help a search engine crawler understand the relationship between those pages and show the appropriate language or regional version to users....
Choosing a Digital Marketing Agency For the Best Fit
Choosing a Digital Marketing Agency For the Best Fit Digital marketing becomes more and more important everyday, and finding an agency that meets all your needs is a difficult process. So before you browse for a company, you should meet internally with your team to...
Creating Effective Ad Copy for Search Campaigns
On average, consumers have an attention span of 8 seconds for ads.¹ Which means advertisers have an incredibly short time frame to capture attention. Google calls these “micro moments,” when a user scans the search page for a match to their goal. During this period,...
6 Ways to Leverage Your Unique Selling Proposition
What is a unique selling proposition (USP)? A unique selling proposition is what differentiates your business from your competitors and should be leveraged in your marketing campaigns. Now more than ever, your business must have a unique aspect that sets you apart...
Why Your Website Needs Regular SEO Health Checks
Why Your Website Needs Regular SEO Health Checks These days, the success of many businesses depends in large part on the strength of their online presence. Your website is typically the base of this presence, which is why it is so important to not only build a great...
GA4 – Data Quality and “(other)” Rows
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4. These new improvements include a more expanded use of the data quality icon at...
Paid Adverting Award Winners – Web Excellence Awards
Paid Advertising and Landing Page Optimization Award Winner! Exciting news! We are thrilled to announce that our Paid Search team has won the "Best Paid Advertising and Landing Page Optimization" award from the annual Web Excellence Awards ceremony. The award...
The Importance of Consistency and Branding in Social Media Marketing
What is Branding on Social Media? A brand is how people identify a company or product. Building a brand in social media marketing includes having a tone, branding color, type of posts ect. Social media marketing creates a unique opportunity to allow you to be in...
How To Rank Higher In Google Ads
HOW TO RANK HIGHER IN GOOGLE ADS Online advertising has become an essential and critical part of a brand’s growth strategy. Companies of all sizes invest in Google Ads each day to expand awareness and connect with customers. With the amount of users online at any...
How do you balance work and life in a remote setting?
How do you balance work and life in a remote setting? In a remote work setting, it often feels like we operate inside a digital landscape in which all of our occupational duties reside. For some, this provides an easily accessible and customizable work setup that...