What Is Performance Max in Google Ads

What Is Performance Max in Google Ads

Performance Max Campaigns in Google Ads There’s a new campaign type available in Google Ads and after testing it across multiple accounts and different industries, here’s our take on performance max and how we leveraged its power to target potential customers at all...
The Benefits of Measuring Key Metrics for SEO

The Benefits of Measuring Key Metrics for SEO

At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of the right audience to drive the right traffic. Over the life...
PPC’s Smart Bidding Strategies

PPC’s Smart Bidding Strategies

Google Ads operates like an auction, where advertisers bid on opportunities to serve ads to targeted audiences. To date, there are two types of strategies by which advertisers can bid: manual or automated. While manual bidding lets you decide the maximum amount you’re...
Does PR Support SEO?

Does PR Support SEO?

SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for different audiences. SEO focuses on creating optimized content for search engines like Google while PR focuses on...