Webflow SEO Basics

Webflow SEO Basics

According to BuiltWith there are over 200,746 live sites using Webflow. This number has skyrocketed in recent years and shows no signs of stopping.     If you’re one of the many people using Webflow or considering using Webflow to build a website you...
Core Web Vitals Explained

Core Web Vitals Explained

Google engineers write with nuance in the Webmaster Central Blog. Oftentimes, SEOs use their dousing rods and divine the truth through these blog posts as they can be difficult to initially decipher. Much of that can be said about their latest blog post,...
How Paid Advertising Complements SEO

How Paid Advertising Complements SEO

Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as such, brands that silo the two sets of initiatives often miss out...
Digital Marketing Tool Spotlight: iSpionage

Digital Marketing Tool Spotlight: iSpionage

iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...
Paid Advertising 101: CPC

Paid Advertising 101: CPC

Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost towards your budget. For example, you will not be charged when an ad appears on the search results pages. The cost is only incurred when an...