The Evergreen Content Life Cycle

July 22, 2019 by

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the edge of your main category pages and acts as [Continue reading]

Filed Under: Content Marketing, SEO

A Love Letter to Average Position

April 18, 2019 by

PPC Manager

Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search Impression Share. But I was [Continue reading]

Filed Under: Paid Search

Redirects Using CloudFlare Workers

December 18, 2018 by

If you are trying to figure out how to do redirects with Vanilla JS or through a Cloudflare Worker, this should at least (hopefully) get you started down the correct path.  

Filed Under: SEO

A Moment To Reflect

July 30, 2018 by

The recent tragedies involving SEOs has sparked some much needed discussion on the importance of honest communication, community, and ways we can be more healthy both physically and mentally.  I’m especially grateful to Jenny Halasz for her openness in these discussions and leading the #seochat Thursday.  Unfortunately, I missed #seochat as I was at lunch [Continue reading]

Filed Under: Hive Digital

Does GDPR Affect SEO?

April 30, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Filed Under: Analytics, Hive Digital, News, Online marketing

Hat Tip to NerdWallet SEO Team

April 27, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Filed Under: Hive Digital

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