Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]
After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to make mistakes, causing you to waste money and throw in the towel. Three mistakes to avoid making when you are first starting your Facebook campaigns are: not knowing your target [Continue reading]
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and every app you install has ads. But what kind of impact is digital marketing having on “traditional marketing”? A great metric to look at is the Super Bowl. Companies have [Continue reading]
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you carry and want to sell on Google shopping. Google requires that each product listed have certain attributes assigned to it in order to be shown on their shopping results, you [Continue reading]
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]
The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized unnatural inbound linking as their primary strategy for ranking well in organic [Continue reading]
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Hive Digital can help you get the most out of your website. Simply fill out this form, and we'll get back to you with a free quote. No risk, no obligation.
Hive Digital respects your privacy. We will never spam you or sell your information to any third party. Privacy Policy
