Benefits of Evergreen Content

May 2, 2017 by

The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through driving organic traffic and conversions. Keeping evergreen content within your website is an oftentimes overlooked aspect of search engine optimization (SEO). Static, unchanging content is an ever-present problem for many [Continue reading]

Filed Under: Content Marketing, SEO

Panda Risk

April 26, 2017 by

After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.

Filed Under: Hive Digital, SEO

Canonical Attachments in WordPress

January 19, 2017 by

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]

Filed Under: Analytics, SEO

Google Updated Penguin, Finally

November 29, 2016 by

The Penguin algorithm has been part of the lives of online marketers since early 2012 when the first iteration was unleashed and decimated an industry rife with easily repeatable spam. When Google updated Penguin for the first time, it hit many webmasters who utilized unnatural inbound linking as their primary strategy for ranking well in organic [Continue reading]

Filed Under: Google, Link Removal, SEO

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