by John Gibbings | Apr 1, 2020 | Google, SEO
User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external forces at play. Businesses have been forced to learn how to operate remotely through...
by Nina Martinez | Mar 27, 2020 | Paid Search
iSpionage Successful digital marketing strategies are composed of several elements, one of which is competitive intelligence. What makes this element so important is that, in leveraging reliable competitive intelligence, an advertiser is empowered with actionable...
by Tripp Hamilton | Mar 25, 2020 | Google
Managing owners, users, and permissions in Google Search Console can be quite a task for a website that has been around for a long time. Whenever you hire or fire an in-house marketer, agency, or IT staffer, typically they don’t remove themselves from the Google...
by Fred Dees | Mar 18, 2020 | Paid Search
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost towards your budget. For example, you will not be charged when an ad appears on the search results pages. The cost is only incurred when an...
by Nina Martinez | Mar 6, 2020 | Paid Search
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your platform’s shopping or display network, or within a user’s social media feed. Not to be confused with “interactions”—which measures more...
by Nina Martinez | Feb 28, 2020 | Paid Search
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your platform’s ad network, or within a user’s social media feed. Each time the ad is displayed, the serving of the ad...
by Tripp Hamilton | Feb 10, 2020 | Online marketing
Have you ever searched for a local company and had a really hard time finding their website, hours of operation, or even a telephone number? They probably did not claim their Google Places, re-branded as Google My Business, listing in Google Maps, making a one-step...
by Tripp Hamilton | Dec 12, 2019 | Google
Dissemination of information, whether it be text, images, videos or something else entirely, is seamless in the ever-connected world in which we live. Everyone has a smartphone, tablet, computer or some other device that can access the Internet. An unfortunate side...
by Tripp Hamilton | Dec 11, 2019 | Wordpress
Our step-by-step guide for adding new users to WordPress, and check out more of our helpful guides in our WordPress basics series. Before we do anything, you will need to log into your WordPress account through the admin page, which is typically found at /wp-admin/....
by Tripp Hamilton | Dec 9, 2019 | SEO
A quick guide on what to do about unsolicited guest posts… Analyze the value the guest post emails are offering, such as referral traffic. If there is no value, move them to spam. If the guest post spammer is wanting to post on your website, get them to send an...
by Jacob Bohall | Sep 24, 2019 | SEO
We are commonly asked for best practice recommendations regarding canonical tags and hreflang tags. Here is a quick summary of how these tags should be implemented. General rules for canonical tags: The canonical can be defined with a tag on the page, or passed as a...
by John Gibbings | Jul 22, 2019 | Content Marketing, SEO
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings or a subject matter is curated and forgotten after being pushed live to the site. Most often, blog content skirts the...
by John Gibbings | Apr 18, 2019 | Paid Search
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more than an average of placements on SERPs. Yeah, I saw you down at the end of the platform, tucked away with your new friend Search...
by John Gibbings | Apr 15, 2019 | Content Marketing, Google, Online marketing, SEO
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a type of landing page and content type. To deliver more qualified information to their users based on their search intent....
