by Will Hare | May 12, 2017 | Hive Digital, LinkedIn, Paid Search, Social Media
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around...
by Michael Fine | Apr 7, 2015 | Analytics, Facebook, Google, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about...
by Michael Fine | Apr 1, 2015 | Analytics, Facebook, Google+, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter, YouTube & Video
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over...
by Megan Bostwick | Mar 4, 2015 | Content Marketing, Facebook, Google, LinkedIn, Online marketing, SEO
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial...
by Michael Fine | Jan 28, 2015 | Facebook, Google+, LinkedIn, Online marketing, Social Media, YouTube & Video
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply...
by Michael Fine | Jan 21, 2015 | Google+, LinkedIn, Online marketing, SEO
Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in...
by Michael Fine | Jan 14, 2015 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This...
by Michael Fine | Jan 8, 2015 | Facebook, LinkedIn, Online marketing, SMX Social Media, Social Media, Twitter
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a...
by Michael Fine | Dec 30, 2014 | Facebook, Google+, LinkedIn, Online marketing, Social Media
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally...
by Michael Fine | Dec 23, 2014 | LinkedIn, Online marketing, SEO, Social Media, Twitter, YouTube & Video
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on...
by Michael Fine | Dec 16, 2014 | Facebook, Google, Google+, LinkedIn, Online marketing, SEO
Hello, anyone there??? We text rather than talk, meet our future Mr. or Mrs. online and the most efficient way to keep up on our family/friends whereabouts is through a news-feed. Is this a bad thing? Not necessarily. However, society has now decided that we can be...
by Michael Fine | Dec 5, 2014 | Facebook, Google+, LinkedIn, SEO, SMX Social Media, Social Media, Twitter, YouTube & Video
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change to your clients. Recently, Virante rebranded its name to Hive...
