Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so far. LinkedIn offers a different take on pay-per-click advertising. While the LinkedIn Ads platform has not been around as long as Facebook Ads, Google AdWords, or Bing AdCenter, it has recently [Continue reading]
“6 seconds? What can you market in 6 seconds?” Those are usually the first two questions I receive after telling a client to use Vine for promotional purposes. Just to clarify, there a ton of tasks you can accomplish in 6 seconds. However, this article is not about learning how to tie a Double-Windsor knot [Continue reading]
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is a different story. Since our reliance on social media and mobile devices has grown exponentially recently, it has become crucial for any business to be actively engaging with consumers online. [Continue reading]
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into marketing campaigns. Let’s pump the brakes first because simply popping a hashtag after your message will not cut it. There are rules and regulations [Continue reading]
Every time I create a “top” list, I start to hear Casey Kasem’s voice somewhere saying “now let’s get back to the countdown.” Creating this list is important because whether you’re an SEO expert or a beginner, these accounts below will help you gain a firm grasp in the voodoo art that is SEO. The [Continue reading]
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330 million users and reaches 200 countries and territories. This business centric tool has many hats it can [Continue reading]
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed by sponsorship clutter on their Facebook and Twitter feeds, but a recent Forrester Study has showed that Instagram has bucked that trend. The [Continue reading]
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it comes to anything technology related. This is a woman who originally thought turning [Continue reading]
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever grow? The lovely internet has created multiple options for consumers to review your product. There are so many mediums to vent on you may not even notice a review until [Continue reading]
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