Atomizing Atomic Habits: The Third Law of Behavior Change In our previous post in this series, we reviewed Clear’s second law of behavior change: Make It Attractive, and all of the chapters that go over its characteristics. In this post we have now reached the 3rd law...
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the success of marketing efforts. For digital marketing agencies, earning that trust from your clients...
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s phasing out of 3PCs has already begun with 1% of Chrome users now blocking the much maligned cookies. Here are...
Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your site. By determining relevant steps in the desired task process you can now better determine when users drop off...
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics latest release of GA4. These new improvements include a more expanded use of the data quality icon at...
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of Google Analytics. This tool allows you to recreate Universal Analytics audiences into GA4. If the...
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of the right audience to drive the right traffic. Over the life...
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to allow you to see which of the pages on your website have the Google tag installed. Google outlines the...
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, 2023, Universal Analytics (UA) will stop processing new data. You will still be able to access that data for at least 6 months...
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. A popular and useful report to examine when determining how marketing strategies are performing,...
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a look at some features and capabilities of the latest analytics tracking platform released by Google. In particular,...
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when Google Analytics was in beta and Urchin was popular—we now have a...
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Testimonials
“Increased our website traffic”
Hive's efforts have increased our website traffic by about 30%.
Karlos Kronen
Owner, The Bartender Company
Hive Digital
2019-11-11T19:37:30-05:00
Karlos Kronen
Owner, The Bartender Company
Hive's efforts have increased our website traffic by about 30%.
There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
Ed Bennett Director of Marketing, University of Maryland Medical Center
Hive Digital
2019-11-20T23:23:10-05:00
Ed Bennett Director of Marketing, University of Maryland Medical Center
There was a huge increase in site visitors once Hive Digital began to work on SEO. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO.
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.
Pierce M.
Founder, Email Marketing Software Center
Hive Digital
2019-11-20T23:26:57-05:00
Pierce M.
Founder, Email Marketing Software Center
Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There's no way we could have increased our traffic this quickly without the help of Hive Digital.