Analytics

Read the latest news on analytics and tracking.  If a visitor lands on your site, and you don’t have any tracking… does it matter?  Marketing is the science of influencing user behaviour to meet specific goals…  to be able to effectively influence user behaviour, you have to understand current user behaviour.

How to Automate Google Ads Data Pipeline with Azure Data Factory and ADLS

Streamlining Marketing Analytics: A Complete Guide to Automating Google Ads Data Pipeline with Azure Data Factory and ADLS

When social media and search ads are used together, their combined impact can be exponential.

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Google AI Overview Tracking with Serp Api & Appscript

AI Overview Tracking with SerpApi & Apps Script – Complete Guide 2025

When social media and search ads are used together, their combined impact can be exponential.
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Marketing data analysis dashboard showing attribution models and performance metrics

Marketing Data Analysis: Attribution, MMM & Growth Models Guide

When social media and search ads are used together, their combined impact can be exponential.
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Global Agency awards shortlist announcement for hive digital

Hive Digital Shortlisted at 2025 Global Agency Awards for SEO Work with MEDLIFE

Hive Digital has been shortlisted for the 2025 Global Agency Awards in the Best SEO Campaign category for our work with the MEDLIFE Movement. This ...
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Mixpanel identity-resolution simple vs original id merge

Identity Resolution in Mixpanel: Simple vs Original ID Merge Methods

When social media and search ads are used together, their combined impact can be exponential.
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Holistic Marketing: Integrate Data Sources with Mixpanel

Holistic Marketing: Integrate Data Sources with Mixpanel

When social media and search ads are used together, their combined impact can be exponential.
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Web analytics dashboard displaying data visualizations and performance metrics."

Maximizing Business Growth with Mixpanel

When social media and search ads are used together, their combined impact can be exponential.
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Analytics dashboard with Mixpanel's autocapture visualization

Unlocking Business Value with Mixpanel’s Autocapture Feature

When social media and search ads are used together, their combined impact can be exponential.
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The integration of Google Sheets with Mixpanel for seamless annotation management using Google Apps Script.

Integrating Google Sheets with Mixpanel for Solid Annotations

When social media and search ads are used together, their combined impact can be exponential.
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Integrating UserIDs To Drift Widgets

The Ultimate Guide to Integrating User IDs into Drift Widgets via GTM

When social media and search ads are used together, their combined impact can be exponential.
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Integrating UserIDs To Marketo Forms

Integrating User IDs into Marketo Forms: A GTM Guide for Marketers

When social media and search ads are used together, their combined impact can be exponential.
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Illustration of conversion rate optimisation strategies for SaaS websites

Easy CRO Wins for SaaS And Technology Websites

When social media and search ads are used together, their combined impact can be exponential.
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Illustration of cross-domain tracking connecting multiple websites

The Power of Cross-Domain Tracking: A Complete Implementation Guide

When social media and search ads are used together, their combined impact can be exponential.
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Hive Digital is a finalist for the U.S. Search Awards Best Use of AI in Content award!

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