I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance. The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [Continue reading]
Analytics Tips and Trends
Simplify “Big Data” & Increase Your ROI | Internet Summit 2012
November 7, 2012 by nmartinez
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto (@JimSaidIt); Eric Holt, Account Director, Product Sales at Advertising.com (@aol); Mark Rockett, Founder & CEO at Rockett Interactive, Inc. (@markrockett); and [Continue reading]
Social Media Targeting and Measurement
November 7, 2012 by mtraphagen
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising and analytics agency.
Google Algorithm Weather Report: Announcing MozCast
July 26, 2012 by mtraphagen
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz history of Google algo changes. We know so much about Google’s algorithm…but tons more we don’t know. “As bad as [Continue reading]
Monday Morning Quarterback #9 (Inbound Marketing News)
May 21, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not Google+ is a success or failure (so far), but one thing almost [Continue reading]
Monday Morning Quarterback #8
April 16, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether to stay or leave. Practical tips here for [Continue reading]
Monday Morning Quarterback #7
April 2, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides lower CPA with less risk than many SEO strategies. We summarized his top [Continue reading]
Google Consumer Surveys: Cost Per Response Marketing Data
March 29, 2012 by mtraphagen
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The survey creator pays Google for each response received, and Google pays the publishers hosting the surveys for [Continue reading]
Google Account Activity Report: A Move Toward Personal Analytics
March 28, 2012 by mtraphagen
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products and services you use. Now Google introduces the Google Account Activity [Continue reading]
Monday Morning Quarterback #6
March 26, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Facebook Adds News Feed Noise Reducer Facebook now auto-suggests adding “friends” with whom you have little interaction to a list where you will get fewer of their updates, but [Continue reading]
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