I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things. According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]
Analytics Tips and Trends
Bounce Rate and CPC Advertising
March 27, 2015 by Jake Ratliff
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]
Google Not Provided? Stop What You’re Doing and Do This Right Now!
September 30, 2013 by Russ Jones
So, what are you doing right now. Link building? Stop it. Link removing? Stop it. Stop writing content, stop reading content, stop eating, sleeping, pooping, whatever it is you are doing and do this right now. As of writing this post, it is now September 30, 2013 and time is running out…
Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
November 13, 2012 by nmartinez
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers often face. Google Tag Manager Addresses Previous Issues These issues typically revolve around [Continue reading]
Web Analytics and Performance – Internet Summit
November 8, 2012 by ekoppel
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance. The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [Continue reading]
Simplify “Big Data” & Increase Your ROI | Internet Summit 2012
November 7, 2012 by nmartinez
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto (@JimSaidIt); Eric Holt, Account Director, Product Sales at Advertising.com (@aol); Mark Rockett, Founder & CEO at Rockett Interactive, Inc. (@markrockett); and [Continue reading]
Social Media Targeting and Measurement
November 7, 2012 by mtraphagen
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising and analytics agency.
Google Algorithm Weather Report: Announcing MozCast
July 26, 2012 by mtraphagen
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz history of Google algo changes. We know so much about Google’s algorithm…but tons more we don’t know. “As bad as [Continue reading]
Monday Morning Quarterback #9 (Inbound Marketing News)
May 21, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not Google+ is a success or failure (so far), but one thing almost [Continue reading]
Monday Morning Quarterback #8
April 16, 2012 by mtraphagen
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether to stay or leave. Practical tips here for [Continue reading]
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