Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
How Consistency Plays a Role in Digital Marketing Success
In digital marketing, consistency is the bedrock of success. It plays a necessary role in shaping a brand’s identity, fostering customer trust, and ensuring the …
The Demise of 3rd Party Cookies (3PCs)
Google’s latest announcement that they will be deprecating third party cookies this year is a huge deal when it comes to online marketing. Google Chrome’s ...
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Funnel Reports in GA4
Google has recently enabled the ability to create custom funnel reports in GA4 allowing you to visualize and evaluate the customer journey while on your ...
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GA4 – Data Quality and “(other)” Rows
Recent Features and Improvements in GA4 Improvements for large scale data are part of the latest announcements of new features and functionality for Google Analytics ...
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Recreate Universal Analytics audiences to Google Analytics 4
Recreate Universal Analytics audiences Google has released another migration tool in the ongoing effort to transition from Universal Analytics to the new GA4 edition of ...
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The Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part ...
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Google’s Tag Manager Tag Coverage Tool
Google’s Tag Manager Tag Coverage Tool Google recently introduced a new feature for their Tag Manager product called Tag Coverage. This feature is designed to ...
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Google Analytics (GA4) Update: August 2022
Overview We are in the final year of the Universal Analytics version of Google Analytics (GA). Google announced last year that as of July 1, ...
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Cleaning Up Query Parameters In Google Analytics
Gain Better Landing Page Insights by Cleaning Up Query Parameters Determining user behavior from aggregate data to your website is critical for making informed decisions. ...
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Funnels, Elapsed Time and Pathing in Google Analytics 4
New Functionality in GA4 With the Google Analytics 4 (GA4) switch-over looming large over the digital marketing community, it’s never too soon to take a ...
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New Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. ...
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Connect Google Optimize with Google Analytics 4
Google Analytics 4 (GA4) officially launched in October after a long beta testing period. It is a completely rebuilt version of Google Analytics (GA) and ...
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Analytics Updates – January 2022
Since the new year there have been some new initiatives that Hive Digital has begun to implement, as well as Google releasing some Google Analytics ...
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Choosing How to Set Up New Accounts for Google Services
How to set up accounts for Google services such as Google Analytics, Google Tag Manager, Google Ads and Google Search Console There are many factors ...
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