Analytics Tips and Trends

LinkedIn Groups Versus Company Pages

April 1, 2015 by

I have been receiving one question quite often lately:  What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but accomplish different things.  According to a HubSpot study of over 5,000 companies, it was found that “traffic from LinkedIn generated the [Continue reading]

Bounce Rate and CPC Advertising

March 27, 2015 by

Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an increase in traffic from CPC ads, there is probably a good reason for [Continue reading]

Web Analytics and Performance – Internet Summit

November 8, 2012 by

I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance.  The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [Continue reading]

Simplify “Big Data” & Increase Your ROI | Internet Summit 2012

November 7, 2012 by

Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto (@JimSaidIt); Eric Holt, Account Director, Product Sales at Advertising.com (@aol); Mark Rockett, Founder & CEO at Rockett Interactive, Inc. (@markrockett); and [Continue reading]

Social Media Targeting and Measurement

November 7, 2012 by

Patrick Toland of Optimal

A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising and analytics agency.

Google Algorithm Weather Report: Announcing MozCast

July 26, 2012 by

MozCast

My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz history of Google algo changes. We know so much about Google’s algorithm…but tons more we don’t know. “As bad as [Continue reading]

Monday Morning Quarterback #8

April 16, 2012 by

A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week.  Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether to stay or leave. Practical tips here for [Continue reading]

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