by mtraphagen | Feb 20, 2012 | Analytics, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Will Teens be Turning to Google+ Instead of Facebook? Remembering Peter Lynch’s classic advice to...
by ekoppel | Jan 26, 2012 | Analytics, Google, SEO
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an...
by mtraphagen | Nov 17, 2011 | Analytics, SEO, Social Media
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis SQI will provide a quantifiable index of the social effectiveness of individual content pieces...
by mtraphagen | Nov 12, 2011 | Analytics, Google, Google+, Social Media
Ripples is a Google+ feature unparalleled in any other social network. If you’re not familiar, Ripples allows you to play a timeline that shows you the spread of a viral post across Google+. You access it by clicking the little down arrow to the right of a post....
by Jacob Bohall | Oct 21, 2011 | Analytics, Paid Search, Presentations, SEO, Social Media
I had the pleasure of being invited (again!) to a Transportation Marketing and Sales Association event. I met some wonderful people, and hopefully imparted some wisdom regarding the importance of search engine marketing, popular search engine marketing strategies,...
by ekoppel | Oct 19, 2011 | Analytics, Google, SEO
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this...
by mtraphagen | Oct 12, 2011 | Analytics, Free SEO Tools, Google, Paid Search
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find it at https://developers.google.com/pagespeed/. It’s home page couldn’t be more simple: just enter your...
by mtraphagen | Oct 3, 2011 | Analytics, Google, Paid Search
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare...
by mtraphagen | Sep 27, 2011 | Analytics, Facebook, Social Media
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with its non-chronological, algorithmically-ranked, Top News and Recent Stories (as well as the Twitter-like real...
by mtraphagen | Sep 15, 2011 | Analytics, Facebook, Social Media
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so big that some smaller but important additions may have slipped by unnoticed. One that Page admins will appreciate is a new...
by mtraphagen | Sep 7, 2011 | Analytics, Facebook, Google, Social Media, Twitter
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ROI is good-looking, and the account engagement is above average.” (Apologies to Garrison Keillor!). But where is that...
by mtraphagen | Sep 2, 2011 | Analytics, Google, Paid Search
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would take to (theoretically) place your ad regularly in the top positions above the organic search results. Combined...
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