Analyze Competition in AdWords

Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in the AdWords interface. To use it, click “Analyze Competition” on the Opportunities tab. You can choose to compare...

Google Analytics Updates How Sessions are Tracked

Last week, the Google Analytics Team announced it was modifying how they track sessions.  This change will not affect your historical data, rather, it will affect only data going forward.  Based on its research, the Google Analytics Team expects that most users will...

Understanding the Google +1 Button and AdWords

As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...
Analytics