Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the …
Web Analytics and Performance – Internet Summit
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session ...
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Social Media Targeting and Measurement
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer ...
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Google Algorithm Weather Report: Announcing MozCast
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the ...
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Monday Morning Quarterback #8
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #7
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Google Consumer Surveys: Cost Per Response Marketing Data
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its ...
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Google Account Activity Report: A Move Toward Personal Analytics
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up ...
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Monday Morning Quarterback #6
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #5
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #4
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. (Apologies for the late ...
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Monday Morning Quarterback #3
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Does Engagement Trump Recency in High Ranking Google+ Posts?
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in ...
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