by mtraphagen | Feb 23, 2011 | Analytics, Social Media
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering their Facebook page names and/or Twitter IDs on the Wildfire home page: Clicking “Compare” takes you to a...
by mtraphagen | Feb 3, 2011 | Analytics, Facebook, Social Media
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic Facebook page analytics Insights dashboard: Shares of your web site’s contents that originate not from your...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Jan 10, 2011 | Analytics, Google
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface itself. Today we’ll look at two...
by mtraphagen | Jan 6, 2011 | Analytics, Google
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are...
by mtraphagen | May 8, 2009 | Analytics
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.
by mtraphagen | May 5, 2009 | Analytics
One of the most common methods of tracking conversions and visits is through “Pixel Tracking”. Essentially, a single pixel image is included on a page that, when triggered, gives the user some form of cookie or results in his/her her browser IP / user-agent / etc....
