Google Analytics Updates How Sessions are Tracked

Last week, the Google Analytics Team announced it was modifying how they track sessions.  This change will not affect your historical data, rather, it will affect only data going forward.  Based on its research, the Google Analytics Team expects that most users will...

Understanding the Google +1 Button and AdWords

As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...

Using Google Analytics to Track Social Networks

Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.