Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
Does Engagement Trump Recency in High Ranking Google+ Posts?
Yesterday I posted a dramatic example of how an influential Google+ profile combined with Google author verification linked to high-traffic web posts can result in …
Monday Morning Quarterback #2
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
Keep Reading →
Monday Morning Quarterback #1
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
Keep Reading →
Google Webmaster Tools Updates its SEO Report Ranking
Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data. Beginning today, Google Webmaster Tools Top ...
Keep Reading →
ShareThis Introduces Social Quality Index for Publishers and Advertisers
Social sharing facilitator ShareThis today announced a new service to be fully unveiled early in 2012: Social Quality Index (SQI). According to the company blog, ShareThis ...
Keep Reading →
The Social Value of Google+ Ripples
Ripples is a Google+ feature unparalleled in any other social network. If you’re not familiar, Ripples allows you to play a timeline that shows you ...
Keep Reading →
Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports
Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users. This change will increase privacy and ...
Keep Reading →
Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find ...
Keep Reading →
Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in ...
Keep Reading →
Can Brands Still Succeed Organically on Facebook? Yes They Can! Here’s How
Last week I wrote about “What Facebook’s New News Feed Means For Your Marketing Efforts.” I wrote that I believed the new News Feed, with ...
Keep Reading →
Facebook: Now View Who Shared Your Posts Right on Your Page
Facebook has been adding a flurry of new features recently (many obviously in response to the challenge of Google+). Most of them have been so ...
Keep Reading →
Finding Social Media Sweet Spot: Creation or Curation? Don’t Be Average!
What kind of social media marketer do you want to be? You want your marketing efforts to live “where all the retweets are strong, the ...
Keep Reading →
Google AdWords Adds Top of Page Bid Estimates
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would ...
Keep Reading →
