Jacob Bohall's Posts

A Moment To Reflect

July 30, 2018 by

The recent tragedies involving SEOs has sparked some much needed discussion on the importance of honest communication, community, and ways we can be more healthy both physically and mentally.  I’m especially grateful to Jenny Halasz for her openness in these discussions and leading the #seochat Thursday.  Unfortunately, I missed #seochat as I was at lunch [Continue reading]

Does GDPR Affect SEO?

April 30, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Hat Tip to NerdWallet SEO Team

April 27, 2018 by

We’ve been doing some basic research for a financial institution as to how NerdWallet.com is seeing such rapid growth in the organic search space over the past year.  In doing a passive review of their strategies, I was wholly impressed, and wanted to share some of my findings as a means of highlighting concepts/strategies that should be embraced:

Panda Risk

April 26, 2017 by

After careful consideration, we’ve decided to decommission PandaRisk.com as a self-serve tool, and give away the insights! The Google Panda update targets low-quality websites identified using a machine learned algorithm. At the time of launch, PandaRisk.com utilized the seed questions reportedly used in training Google’s Panda Algorithm with user surveys of your website.

Canonical Attachments in WordPress

January 19, 2017 by

While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was creating some issues in organic search results. Most notably, many PDFs were outranking or replacing their post/page counterparts, and more importantly, the PDFs did not have CTA’s or analytics tracking. [Continue reading]

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