ekoppel's Posts

Customer Engagement Strategy

November 8, 2012 by

Coverage of the Customer Engagement Strategy session on Nov 8, 2012 at the Internet Summit featuring Kerry Andrews from Pinehurst, Ori Hoffer from General Services Administration, Anthony Phillips from The Coca-Cola Company, Aaron Schildkrout from HowAboutWe.com and Jeffrey Cohen from Salesforce.

Web Analytics and Performance – Internet Summit

November 8, 2012 by

I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance.  The New Norm: Cross Platform Measurement Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom) Interesting stats: 18-49 year old adult owns, [Continue reading]

Google Webmaster Tools Updates its SEO Report Ranking

January 26, 2012 by

Google announced, via its Webmaster Central Blog, that it was making an update to the “Top Search Queries” data.  Beginning today, Google Webmaster Tools Top Search Query report will take the average of a site’s top URL rankings for a query versus an average of all results for a site’s URLs on a given query. [Continue reading]

Google Announces Encrypted Search for Signed-In Users – How This Affects Your Google Analytics Reports

October 19, 2011 by

Google officially announced that over the next few weeks, it will begin encrypting search queries and results for signed-in users.  This change will increase privacy and security for all signed-in users. However, for us web analysts (and Google Analytics users), this change will provide us with less data within our keyword reports.  For signed-in users, the [Continue reading]

Google Analytics Updates How Sessions are Tracked

August 22, 2011 by

Last week, the Google Analytics Team announced it was modifying how they track sessions.  This change will not affect your historical data, rather, it will affect only data going forward.  Based on its research, the Google Analytics Team expects that most users will see less than a 1% change in the number of visits. So [Continue reading]

Tracking Social Interaction in Google Analytics

July 8, 2011 by

You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a rock. For those of you who aren’t still living in the stone age and would like to gain a better understanding of how social interaction is having an impact on [Continue reading]

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