Analytics
Read the latest news on analytics and tracking. If a visitor lands on your site, and you don’t have any tracking… does it matter? Marketing is the science of influencing user behaviour to meet specific goals… to be able to effectively influence user behaviour, you have to understand current user behaviour.
Canonical Attachments in WordPress
While working on a client project, I realized they had a significant number of PDF files that they had uploaded into wordpress, and this was …
The Problem with Winner and Loser Analyses
It is inevitable that with the release of any major update from Google we will see the quintessential “winner vs loser” list and some speculation ...
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LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
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Bounce Rate and CPC Advertising
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase ...
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Google Not Provided? Stop What You’re Doing and Do This Right Now!
So, what are you doing right now. Link building? Stop it. Link removing? Stop it. Stop writing content, stop reading content, stop eating, sleeping, pooping, ...
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Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the ...
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Web Analytics and Performance – Internet Summit
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session ...
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Social Media Targeting and Measurement
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer ...
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Google Algorithm Weather Report: Announcing MozCast
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the ...
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