by Jake Ratliff | Mar 27, 2015 | Analytics, Online marketing, Paid Search
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase in bounces from their site. Sometimes that panic is warranted. If, however, their site has recently had an...
by Russ Jones | Sep 30, 2013 | Analytics, Free SEO Tools, Google, SEO
So, what are you doing right now. Link building? Stop it. Link removing? Stop it. Stop writing content, stop reading content, stop eating, sleeping, pooping, whatever it is you are doing and do this right now. As of writing this post, it is now September 30, 2013 and...
by Nina Martinez | Nov 13, 2012 | Analytics, Online marketing, Paid Search
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the way Google is attempting to mitigate issues that complicate the tagging problems that both developers and marketers...
by ekoppel | Nov 8, 2012 | Analytics, Internet Summit, News
I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC, and below are some of the highlights from this morning’s session on Web Analytics and Performance. The New Norm: Cross-Platform Measurement Scott Calise – Director of Digital...
by Nina Martinez | Nov 7, 2012 | Analytics, News, Online marketing, Presentations, Social Media
Session Details This session is entitled “Increasing ROI with Data-Driven Decisions” and is moderated by William Grizack, Chief Strategy Officer at The Variable (@billgriz341). Panelist include Jim Davidson, Manager of Marketing Research at Bronto...
by mtraphagen | Nov 7, 2012 | Analytics, Online marketing, Presentations, Social Media
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising, and analytics agency. The presentation is scheduled to begin at 10:30 a.m. EST...
by mtraphagen | Jul 26, 2012 | Analytics, Free SEO Tools, Google, News, Online marketing, SEO, Social Media
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the end for an amazing announcement from SEOmoz! Background: http://mz.cm/algo-history SEOmoz...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
by mtraphagen | Mar 29, 2012 | Analytics, Google, Online marketing, Social Media
Google has introduced a new product: Google Consumer Surveys. The service lets anyone easily create a consumer survey which Google will then distribute across its “diverse publisher network” of online news sites, video creators, and app developers. The...
by mtraphagen | Mar 28, 2012 | Analytics, Google, Social Media
What did you do on Google last month? Now you can have a record. Google has made steady moves in recent times toward opening up more data to its regular (non-commercial) users. For example, the Google Dashboard displays basic information about all the Google products...
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