Web Analytics and Performance – Internet Summit

I was fortunate to be able to attend Internet Summit 2012 in Raleigh, NC and below are some of the highlights from this morning’s session on Web Analytics and Performance.

Scott Calise - Director of Digital Research, VMN Entertainment & Games (Viacom) The New Norm: Cross Platform Measurement

Scott Calise – Director of Digital Research, VMN Entertainment & Games (Viacom)

Interesting stats:

  • 18-49 year old adult owns, on average, 12 devices with which to access media
  • 45% of US adults own a smartphone
  • 77% of the time people watch TV with another device in hand

Phillip Gooljar - Consumer Insights Manager - Digital, WWE Analytics BodySlam!

Phillip Gooljar – Consumer Insights Manager – Digital, WWE

Key points:

  1. Understand your audience through better measurement
  2. Change and re-invent yourself (website)
  3. Look at past successes to enhance the future
  4. Look ahead for the next big thing

Adam Schultz - CEO - Verified StudiosAgile Analysis & Improved Web Marketing Performance

Adam Schultz – CEO, Verified Studios

Key Points:

  • Use an iterative approach to improve your website experience
  • KPIs should be focused on outcomes and leading indicators  for outcomes
  • Focus your analysis on previous actions and drive new actions
  • Fail small, quickly rather than big, slowly

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