by mtraphagen | Aug 2, 2011 | Analytics, Google, Paid Search
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs in comparing conversion results between Google AdWords and Analytics. In both number of...
by mtraphagen | Aug 1, 2011 | Analytics, Google
As you may have noticed by now, if you are logged in to Google while searching using Google, +1 icons now appear not only by every organic search result, but also next to each paid search ad. What does a click on +1 next to one of your ads do? In brief: +1 is...
by mtraphagen | Jul 27, 2011 | Analytics, Google, Paid Search, Social Media
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it on yours. It’s already abundantly clear that Google has big plans for this little...
by ekoppel | Jul 18, 2011 | Analytics, Google
John J. Barton, the creator of Firebug, announced he is going to work developing the next generation of web dev tools for Google. In my opinion, Firebug is the best web development tool available in a browser today and has been one of the most invaluable tools for me....
by ekoppel | Jul 8, 2011 | Analytics, Google, Social Media
You have probably already bought into the idea that social media matters to your business. If you haven’t you may just be living under a rock. For those of you who aren’t still living in the stone age and would like to gain a better understanding of how...
by mtraphagen | Feb 23, 2011 | Analytics, Social Media
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering their Facebook page names and/or Twitter IDs on the Wildfire home page: Clicking “Compare” takes you to a...
by mtraphagen | Feb 3, 2011 | Analytics, Facebook, Social Media
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic Facebook page analytics Insights dashboard: Shares of your web site’s contents that originate not from your...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Jan 10, 2011 | Analytics, Google
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface itself. Today we’ll look at two...
by mtraphagen | Jan 6, 2011 | Analytics, Google
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports by themselves. If you use AdWords but have never drilled down into Analytics, you are...
by mtraphagen | May 8, 2009 | Analytics
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media sites.For professional, proven results with your social media campaigns, check out Virante.
by mtraphagen | May 5, 2009 | Analytics
One of the most common methods of tracking conversions and visits is through “Pixel Tracking”. Essentially, a single pixel image is included on a page that, when triggered, gives the user some form of cookie or results in his/her her browser IP / user-agent / etc....
