Joost Loijens

Joost Loijens has been the Director of Analytics at Hive Digital since 2018. Developing strategies, implementing web site tracking, auditing sites, automating reporting and providing analyses make up his typical day. He works closely with the SEO, paid advertising and social teams to assist our clients. Google Analytics, Google Tag Manager and Data Studio are the most common tracking tools we help our clients with.

He was involved with the creation of websites in the videogame industry for seventeen years. It started with a Baldur’s Gate game site and led to the global review and entertainment sites GameSpy and IGN. He then worked several years at Blizzard Entertainment on sites for Overwatch, Hearthstone, World of Warcraft and their other great franchises. Along the way, he learned analytics, web development and search optimization.

Joost has a Ph.D. from the University of Wisconsin-Madison in Molecular Biology studying cell signaling pathways. This research background helps him analyze clients’ sites and find solutions to their unique problems.

Joost enjoys spending time with his wife and two dogs, gardening, watching movies and TV, especially sci fi. He is a gamer, primarily of PC strategy and role-playing games. He also likes to travel around the country and the world as the experiences promote curiosity, knowledge and understanding.

Email: [email protected]


Phone: (919) 459-3663

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