Hive Digital has been shortlisted for the 2025 Global Agency Awards in the Best SEO Campaign category for our work with the MEDLIFE Movement. This marks the second consecutive year we’ve been recognized at this level, this time for a campaign grounded in strategic execution and measurable outcomes.
MEDLIFE is a nonprofit that delivers healthcare and education to underserved communities. Our goal was to make sure their digital presence did justice to their mission. That meant delivering a search strategy built for reach, structure, and conversion.
The Work
This campaign was shaped by clear priorities. Increase visibility. Streamline navigation. Improve engagement. Here’s what that looked like in practice:
- Grew ranked keywords from 763 to more than 1800
- Reworked site architecture and CTA placement to guide user behavior
- Refined blog and landing page content to align with search intent
- Improved metadata and internal linking for stronger crawlability and user flow
The result was a 59 percent increase in organic impressions and an 80 percent lift in clicks, with improved traffic quality and deeper engagement across key conversion paths.
Why This Campaign Stood Out
What made this campaign successful was not a single breakthrough but consistent execution across technical SEO, content, and UX. Each adjustment was mapped to a business objective, with performance monitored and refined throughout. The work was methodical and aligned from day one.