by mtraphagen | Jan 21, 2011 | Google, Paid Search
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Oct 4, 2010 | Paid Search
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also debunks a few other cherished Quality Score myths.) In summary, he provides several sources from The...
by mtraphagen | Sep 22, 2010 | Paid Search
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You can now set which email alerts you want to receive for each of your client accounts in the MCC...
by mtraphagen | Sep 9, 2010 | Paid Search, SEO
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...
by mtraphagen | Sep 3, 2010 | Paid Search
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...
by mtraphagen | Aug 16, 2010 | Google, Paid Search
Google’s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will...
by mtraphagen | Aug 2, 2010 | Google, Paid Search
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad...
by mtraphagen | Jun 28, 2010 | Google, Paid Search
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. If not (or if you need a refresher), read the blue paragraph below. If...
by mtraphagen | Jan 18, 2010 | Paid Search
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a fact that, in most cases, no two ads for the same keyword(s) will perform the same. It’s not enough...
by mtraphagen | Jan 18, 2010 | Paid Search
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most Frequently Asked Questions About Paid Search. It’s a concise article that explains some of...
by mtraphagen | Nov 3, 2009 | Paid Search
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how overwhelming and confusing (and often irrational!) it seemed when we were starting out. It’s hard enough just to learn...
