by mtraphagen | Mar 23, 2011 | Paid Search
In Is Your Paid Search Agency Ripping You Off? (Part 1), we showed you how to look into your AdWords paid search account’s change log to evaluate the amount of management activity that has occurred (or worse, not occurred). Today we’ll look at how to...
by mtraphagen | Mar 22, 2011 | Paid Search
Google announced this morning that they will be rolling out “in the coming weeks” an option for AdWords advertisers to target tablet devices, such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. Here are some details from the Google...
by mtraphagen | Mar 21, 2011 | Paid Search
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account manager has been here at Virante Inc. This company trained me in state-of-the art paid search management, and then supported me in getting certified by...
by mtraphagen | Jan 24, 2011 | Paid Search
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad Preview Tool, old or new, it allows you to view ads for your keywords as they appear on Google’s search...
by mtraphagen | Jan 21, 2011 | Google, Paid Search
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable you to increase CTR and ROI by driving the right, pre-qualified traffic to your site. In many...
by mtraphagen | Jan 17, 2011 | Analytics, Google, Paid Search
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic Sources in Google Analytics that go beyond what you can see if you only look at reports within the AdWords interface...
by mtraphagen | Oct 4, 2010 | Paid Search
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also debunks a few other cherished Quality Score myths.) In summary, he provides several sources from The...
by mtraphagen | Sep 22, 2010 | Paid Search
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You can now set which email alerts you want to receive for each of your client accounts in the MCC...
by mtraphagen | Sep 9, 2010 | Paid Search, SEO
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the importance of long tail keywords and ad position. Today, let’s just enjoy the fun of...
by mtraphagen | Sep 3, 2010 | Paid Search
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split testing AdWords text ads that I’d overlooked, and perhaps you have also: To make a valid test, you need...
by mtraphagen | Aug 16, 2010 | Google, Paid Search
Google’s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning February 2011. The new requirements will...
by mtraphagen | Aug 2, 2010 | Google, Paid Search
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create keywords with “greater reach than phrase match and more control than broad match.” Simply put, modified broad...
