by mtraphagen | Sep 2, 2009 | Paid Search
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. In fact, they don’t add up at a sometimes alarming frequency. That is to say, the reported numbers...
by mtraphagen | Sep 1, 2009 | Paid Search
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother and your favorite motivational coach will both tell you: negativity is a bad thing. However, when it...
by mtraphagen | Aug 13, 2009 | Paid Search
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more to the left than they were before. Whereas previously the ads were aligned with the right edge of a fixed-width page, they now float...
by mtraphagen | Jul 10, 2009 | Paid Search
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the convincing winner. Go figure.Lesson learned: Don’t assume that giving something away will attract more people than selling it at a good...
