by mtraphagen | Jul 10, 2009 | Paid Search
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the convincing winner. Go figure.
Lesson learned: Don’t assume that giving something away will attract more people than selling it at a good deal OR People generally believe TANSTAAFL (There Ain’t No Such Thing As a Free Lunch).
Hive Digital works closely with every client to develop and execute custom digital marketing programs with our engaged and dedicated staff of experts. Our commitment to excellence enables us to deliver top results that will bring a higher return on investment to any digital asset.
Ed Bennett
Director of Marketing, University of Maryland Medical Center
Ed Bennett
Director of Marketing, University of Maryland Medical Center
Director of Digital Marketing at Non-Profit
Director of Digital Marketing at Non-Profit
Scott Korbin
CEO, Lenders Insight
Scott Korbin
CEO, Lenders Insight
John Bertino
Founder & CEO, The Agency Guy
John Bertino
Founder & CEO, The Agency Guy