Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
SEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: …
The Evergreen Content Life Cycle
Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings ...
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Isolating True Causes Behind Organic Traffic Shifts
With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
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Isolating Competing Content and Content Cannibalization
Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin ...
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Troubleshooting Screaming Frog’s Memory Allocation
For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. ...
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Benefits of Evergreen Content
The root system of a website would be the service pages & unique selling points (USP), which breathe life into all parts of the website through ...
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Article Sites: The Panda’s Worst Enemy
Most, if not all, easily replicated SEO tactics are now a thing of the past, and any SEO-provider / internet marketing company that offers those ...
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How blogging generates business
It’s no secret that having an online presence is the best way to reach your target audience. Knowing how to accurately reach them though is ...
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How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
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An Insider’s View on Link Steroids
Two great passions in my life are baseball and SEO. Having played baseball throughout college and now leading link development at Hive Digital, there are ...
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The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
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Did you Receive a Reconsideration Request Feedback Form from Google?
Reconsideration Request Survey from Google Search Quality Team We had a penalty lifted two weeks ago and received a message from Google requesting the Site ...
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