Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
How to Be Social Without Stepping on Legal Landmines – Glen Gilmore
Presentation on Social Media Law by Glen Gilmore (@GlenGilmore) at ConvergeSouth 2013, Greensboro, North Carolina, 11 October 2013 Glen Gilmore is a social media strategist …
Google Plus Page Verification Is Now Harder to Get, But Still Possible
Recently I posted on Google+ that we had discovered that the Google Plus Page Verification application page is now closed. In other words, they are ...
Keep Reading →
Why Nobody Enters Your Contest
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and ...
Keep Reading →
A product so boring no one will care
It doesn't matter if your product is boring, it's the story that sells.
Keep Reading →
Google Authorship Not a Ranking Factor (Yet): John Mueller
UPDATE 7 October 2013: At SMX East last week, in the Google Authorship session, Google Webmaster Trends Analyst Pierre Farr also confirmed that Google Authorship ...
Keep Reading →
Powerful Personal Branding via Content, Social Networking, & SEO
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing ...
Keep Reading →
Schema.org Markup and Rich Snippets for the Little Guy
Just when you thought you were ahead of the game by implementing Authorship and/or Publishership, Google shook things up…again. In-Depth Articles are now a regular ...
Keep Reading →
Google Answers Questions About Google Authorship
It’s been a long time since we’ve had any real information updates on Google Authorship and how it should be used from the horse’s mouth ...
Keep Reading →
Writing for the Semantic Web and Semantic Search
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael ...
Keep Reading →
Google In-Depth Articles Search Results: Any Hope for Small Publishers?
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the ...
Keep Reading →
Google In-Depth Article Search Results: How to Qualify Your Content
Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to ...
Keep Reading →
Google Authorship Update: Where Is Google Going with rel=author?
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how ...
Keep Reading →
Google Subject Authority Ranking: Lead or Get Out of the Way
Barry Schwartz at Search Engine Land recently wrote about a fascinating hint at Google Subject Authority Ranking from Google’s Matt Cutts in a recent ...
Keep Reading →
rel=author or rel=publisher: Which Should I Use? (Updated)
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand ...
Keep Reading →
