by mtraphagen | Oct 11, 2013 | Content Marketing, Online marketing, Social Media
Presentation on Social Media Law by Glen Gilmore (@GlenGilmore) at ConvergeSouth 2013, Greensboro, North Carolina, 11 October 2013 Glen Gilmore is a social media strategist who has provided customized social media marketing training to members of the Fortune 500,...
by mtraphagen | Oct 9, 2013 | Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
Recently I posted on Google+ that we had discovered that the Google Plus Page Verification application page is now closed. In other words, they are no longer allowing Google+ Pages to apply for verification. Here’s how the page where you used to apply for Page...
by pbuckley | Oct 7, 2013 | Content Marketing, Facebook
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest because you make it nearly impossible. Let me start with full disclosure....
by pbuckley | Oct 3, 2013 | Content Marketing
“My product is so boring that I can’t create compelling content around it.” You don’t have to talk about the concept of content marketing for very long before you run headlong into this statement. It’s usually someone who has been at the...
by mtraphagen | Sep 29, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
UPDATE 7 October 2013: At SMX East last week, in the Google Authorship session, Google Webmaster Trends Analyst Pierre Farr also confirmed that Google Authorship is not a factor in ranking search results at the present time. Original Post: “We don’t use...
by mtraphagen | Sep 16, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing Marion Kauffman Foundation in Kansas City. Since the Foundation was taking the trouble of flying me all the way...
by seanmurray | Aug 23, 2013 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO, Social Media
Just when you thought you were ahead of the game by implementing Authorship and/or Publishership, Google shook things up…again. In-Depth Articles are now a regular part of the search results for broad keywords and their visibility is so prominent, it’s...
by mtraphagen | Aug 21, 2013 | Authorship & Author Rank, Content Marketing, Google, Google+, News, Online marketing, SEO, Social Media
It’s been a long time since we’ve had any real information updates on Google Authorship and how it should be used from the horse’s mouth (that’s Google with the saddle on over there, by the way). That changed today with the posting of...
by mtraphagen | Aug 19, 2013 | Apps, Content Marketing, Free SEO Tools, Google, Online marketing, SEO, Social Media
NOTICE!!! A small bug in the plugin has now been fixed and a new version was uploaded to WordPress. If you previously installed the plugin, please check your plugin dashboard for an update notice. We’re pleased to announce the availability of our FREE...
by mtraphagen | Aug 17, 2013 | Apps, Content Marketing, Online marketing, Social Media
A Flipboard Magazine Is Content Curation Made Beautiful When I was a kid I loved that my parents subscribed to lots of magazines. Life, Look, National Geographic…whenever a new one arrived I loved nothing better than to flip through their beautiful photos, and...
by mtraphagen | Aug 10, 2013 | Authorship & Author Rank, Content Marketing, Google, Online marketing, Presentations, SEO, Social Media, YouTube & Video
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael Ehline of the Circle of Legal Trust, a “Confederation of Online Attorneys and Webmasters Dedicated to Providing Educational Content...
by mtraphagen | Aug 7, 2013 | Authorship & Author Rank, Content Marketing, Google, News, Online marketing, SEO, Social Media
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the beginning but eventually rolls out for anyone. Authorship would be a case in point. I set it up when it first came out, but waited...
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