by mtraphagen | Dec 31, 2012 | Content Marketing, News, Online marketing, SEO, Social Media
There is simply no better source on the web for discovering the best inbound marketing content than Inbound.org. Members contribute links to articles they find useful, and the community upvotes the best to the front “Hottest” page. Most of the best and...
by mtraphagen | Dec 28, 2012 | Content Marketing, Google, Google+, News, Online marketing, Social Media
Beginning yesterday (27 December 2012), it appears that Google+ has been rolling out to brand Pages the ability to comment on, +1, and re-share posts from personal profiles of people who have not circled them. This is news because until now brand Pages had no ability...
by mtraphagen | Dec 6, 2012 | Conferences, Content Marketing, Online marketing, SEO, SMX Social Media, Social Media
A live blog of a panel session at SMX Social Media in Las Vegas, 6 December 2012 Travis Wright – Consumer Social Media, Symantec.com (@teedubya) SEOcialization, Bro! Bro is the new SEO: Business Relationship Optimization. Navigate the corporate silos. SEOs need...
by mtraphagen | Dec 5, 2012 | Conferences, Content Marketing, SMX Social Media, Social Media, Twitter
A live blog of the Wednesday Keynote address at SMX Social Media in Las Vegas, December 5, 2012 By Del Harvey, Director of Trust and Safety, Twitter (@delbius) Broadway Books in Portland was on the brink of shutting down. @everydaydude in 2008 tweeted “buy a...
by mtraphagen | Dec 5, 2012 | Conferences, Content Marketing, SMX Social Media, Social Media
A live blog from SMX Social Media in Las Vegas, December 2012 Jennifer Evans Carlo – President, SugarSpun Marketing (@JenniferCario) It’s not a blog without social media. Without that, people are blowing their blogs away. Think one brand – many...
by mtraphagen | Nov 20, 2012 | Content Marketing, Facebook, Google+, Infographics, Online marketing, Presentations, SEO, Social Media
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called Engagement. Though the two could see each other from afar, they had...
by ekoppel | Nov 8, 2012 | Content Marketing, Internet Summit, Online marketing, Social Media
Below are some of the highlights from a panel on Customer Engagement Strategies at the Internet Summit in Raleigh, NC. Ori Hoffer @orihoffer – Social Media Strategist, General Services Administration The General Services Administration used the Federal Building...
by mtraphagen | Oct 25, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Social Media
If you have attempted to set up Google Authorship for your online content (here’s how), you may have received a “Welcome to Google Authorship” email from Google that looks something like this: Google has been sending these out kind of randomly for a...
by Russ Jones | Oct 18, 2012 | Content Marketing, Free SEO Tools, Google, Online marketing, SEO
Today Virante, Inc. launched nTopic, a content relevancy scoring API for Search Engine Optimization. Because there is nothing quite like it available in the world of SEO, we thought it would be appropriate to spend a little bit of time explaining what nTopic is and...
by mtraphagen | Sep 15, 2012 | Content Marketing, Google+, Online marketing, Social Media
Smart email marketers know that one of the reasons that channel can be so powerful is the ability to target content at segments of your brands’ following who are inherently receptive to that content. Your audience can opt in to a variety of newsletters centered...
by mtraphagen | Sep 13, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, SEO, Social Media
Join Virante’s +Mark Traphagen with co-guest panelists +AJ Kohn and +Bill Slawski for a Google+ Hangout On Air discussion of Rich Snippet search results and Google Authorship / Author Rank. The show was hosted by +Dan Petrovic and +Martin Reed of DejanSEO....
by mtraphagen | Sep 7, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
Recently the Virante Search Marketing Google+ Page was given “verified name” status by Google+. The only visible change this makes is that now a checkmark appears next to our name on our profile, as well as any appearances of our name in Google+ search. As...
