Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Google Plus Page Verification Is Now Harder to Get, But Still Possible
Recently I posted on Google+ that we had discovered that the Google Plus Page Verification application page is now closed. In other words, they are …
Why Nobody Enters Your Contest
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and ...
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A product so boring no one will care
It doesn't matter if your product is boring, it's the story that sells.
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Google Authorship Not a Ranking Factor (Yet): John Mueller
UPDATE 7 October 2013: At SMX East last week, in the Google Authorship session, Google Webmaster Trends Analyst Pierre Farr also confirmed that Google Authorship ...
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Powerful Personal Branding via Content, Social Networking, & SEO
Personal Brand Authority Is Key to Customer Connection Recently I was asked to give a workshop for entrepreneurs and startup business people at the Ewing ...
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Schema.org Markup and Rich Snippets for the Little Guy
Just when you thought you were ahead of the game by implementing Authorship and/or Publishership, Google shook things up…again. In-Depth Articles are now a regular ...
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Google Answers Questions About Google Authorship
It’s been a long time since we’ve had any real information updates on Google Authorship and how it should be used from the horse’s mouth ...
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Writing for the Semantic Web and Semantic Search
Below is a recent interview I did talking about how we should be writing content for the semantic web. I was the guest of Michael ...
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Google In-Depth Articles Search Results: Any Hope for Small Publishers?
UPDATE: Some Hope for Small Publishers 11 August 2013 We have seen before where a new feature like this only works for big guys in the ...
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Google In-Depth Article Search Results: How to Qualify Your Content
Google today announced that “In-depth Articles” are to be featured in Search. The Official Google Webmaster Tools blog today announced that Google is beginning to ...
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Google Authorship Update: Where Is Google Going with rel=author?
UPDATE: Google Authorship Intelligent Author Attribution? 21 August 2013 – My friend Mike Arnesen yesterday published what looks like a possibly amazing revelation about how ...
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Google Subject Authority Ranking: Lead or Get Out of the Way
Barry Schwartz at Search Engine Land recently wrote about a fascinating hint at Google Subject Authority Ranking from Google’s Matt Cutts in a recent ...
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rel=author or rel=publisher: Which Should I Use? (Updated)
UPDATE: rel=publisher & Google In-Depth Articles 12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand ...
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How do I get on the first page of Google?
Ranking doesn't happen overnight. You need to put in the work just like everything else in life.
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