by mtraphagen | Aug 18, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
A Google+ Hangout On Air video discussion. Participants: John Rakestraw, Life Coach and Author (moderator) David Amerland, Author and Speaker Mark Traphagen, Director of Digital Marketing, Virante Social media networks like Google+, Facebook, and Twitter have opened...
by mtraphagen | Aug 15, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media, Twitter
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout On Air broadcast hosted by Shaker Cherukuri of...
by mtraphagen | Jul 27, 2012 | Content Marketing, Google, Google+, Online marketing, Presentations, SEO, Social Media
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy everything you love. Kind of like this… Good link building is hard. Relationships...
by mtraphagen | Jul 25, 2012 | Content Marketing, Presentations, SEO, Social Media
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s easy if you already have a name (Mashable, SEOmoz, Wired). They have age, authority, following, and...
by mtraphagen | Jul 18, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of Product for Search Sagar Kamdar, who has specific responsibilities with Google’s Author Verification...
by mtraphagen | Jul 9, 2012 | Content Marketing, Google, Google+, News, Social Media
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The update, until now only visible to members of that group, adds content recommendations to the +1 button when a...
by mtraphagen | Jun 7, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, SEO, Social Media
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the way we did with any keyword desired. Nevertheless, we believe this to be a powerful demonstration of a well-rounded SEO strategy...
by mtraphagen | Jun 1, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search results. But I do sometimes have doubts about the quality of results that, well, result. I was fortunate enough to get invited...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | May 15, 2012 | Apps, Content Marketing, Social Media, Twitter
Two of my favorite Twitter tools have just been combined. This may be the best thing since someone eating a chocolate bar crashed into someone scooping out of a Jiff jar and bang! Reese’s Peanut Butter Cups! Twylah does way more than I can describe here, but...
by mtraphagen | May 7, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
One of Google+’s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction of Hangout On Air (HOA). HOA’s can be broadcast to any number of live viewers, and are automatically recorded...
by mzaffina | May 1, 2012 | Content Marketing, SEO, Social Media
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years now, but only in the past year or so has it started to get wider play. So will the job of Social Media Copywriter become a lucrative...
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