Content Marketing
Content marketing strategies are used to demonstrate thought leadership and attract visitors at all stages of the buyer’s journey.
Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The …
How to Own the First Page of Google
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the ...
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Google+ Posts in Google Search: Powerful But Flawed Search Results
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search ...
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Google+ Live Hangouts On Air Now Available to All
One of Google+‘s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction ...
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The Future’s Most Coveted Position: Social Media Copywriter?
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years ...
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Zemanta Enhanced Linking Plugin for WordPress
Already know what Zemanta is? Skip ahead to news about the new Enhanced Linking plugin. If you haven’t already heard, Zemanta is one of the ...
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The Impact of Social Media on SEO (Slideshow)
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on ...
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Monday Morning Quarterback #8
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Video: What Is Google AuthorRank?
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ ...
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Writing for the Web
Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching ...
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Live Hangout On Air: What is Google Author Rank and Why Should I Care?
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search ...
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Monday Morning Quarterback #7
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Top 10 Tips to Do Content Marketing Right from Rand Fishkin of SEOMoz
From the presentation by Rand Fishkin of SEOMoz titled “F%S#! Link Building. Content Marketing FTW” on SlideShare. Rand Fishkin says content marketing has better ROI ...
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Google Personalized Search & Author Verification: Powerful Combo for Content Creators
Today Google announced a change to the way it presents its search engine results that evoked breathless proclamations from the technorati like these: “Google+ could ...
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