by mtraphagen | Jun 1, 2012 | Content Marketing, Google, Google+, Online marketing, SEO, Social Media
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search results. But I do sometimes have doubts about the quality of results that, well, result. I was fortunate enough to get invited...
by mtraphagen | May 21, 2012 | Analytics, Apps, Content Marketing, Facebook, Google, Google+, Hive Digital, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Google+ Live Hangouts on Air Now Available to All – Tech pundits disagree sharply on whether or not...
by mtraphagen | May 15, 2012 | Apps, Content Marketing, Social Media, Twitter
Two of my favorite Twitter tools have just been combined. This may be the best thing since someone eating a chocolate bar crashed into someone scooping out of a Jiff jar and bang! Reese’s Peanut Butter Cups! Twylah does way more than I can describe here, but...
by mtraphagen | May 7, 2012 | Content Marketing, Google, Google+, Online marketing, Social Media
One of Google+’s premier features, Hangouts (live video chat for up to 9 participants) got a major upgrade a few months ago with the introduction of Hangout On Air (HOA). HOA’s can be broadcast to any number of live viewers, and are automatically recorded...
by mzaffina | May 1, 2012 | Content Marketing, SEO, Social Media
Everyone in the SEO world says it: “content is king.” This has been the golden rule for those “in the know” in SEO for years now, but only in the past year or so has it started to get wider play. So will the job of Social Media Copywriter become a lucrative...
by mtraphagen | Apr 24, 2012 | Content Marketing, SEO
Already know what Zemanta is? Skip ahead to news about the new Enhanced Linking plugin. If you haven’t already heard, Zemanta is one of the most powerful WordPress plugins available both for enhancing your content and increasing its SEO value. The basic Zemanta...
by mtraphagen | Apr 18, 2012 | Authorship & Author Rank, Content Marketing, Facebook, Google, Google+, Presentations, SEO, Social Media, Twitter
My slides (with added annotations) from a presentation I did for the Duke University Webcomm Group. I cover the growing influence of social media on search engine results, why search engines are seeking “social signal,” and end with a focus on test...
by mtraphagen | Apr 16, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Writing for the Web The average web reader spends just 3 seconds on a page before he or she decides whether...
by mtraphagen | Apr 5, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Online marketing, Presentations, Social Media
Watch this recording of a live Google+ Hangout On Air chat featuring Virante Director of Social Media Marketing Mark Traphagen and social SEO expert AJ Kohn. The Hangout was hosted by Tim Moore of CrushIQ. AJ and Mark discuss what Google is doing with what has come to...
by pbuckley | Apr 4, 2012 | Content Marketing
Attention span has decreased in the last 30 years and TV is mostly blamed for that – when you have a generation used to watching more than 6 hours of TV per day, usually presented in chunks of around 12 minutes. You have been gradually conditioned to feel anxiety...
by mtraphagen | Apr 2, 2012 | Authorship & Author Rank, Content Marketing, Google, Google+, Presentations, SEO, Social Media
This Wednesday at 2:pm EST / 11:00am PST, Who CARES? will conduct a Live Google+ Hangout On Air with +AJ Kohn of +Blind Five Year Old, and +Mark Traphagen of +Virante Search Marketing. We will talk about Google AuthorRank, and what this means for your business and to...
by mtraphagen | Apr 2, 2012 | Analytics, Content Marketing, Google, Google+, News, Online marketing, Paid Search, SEO, Social Media
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content Marketing Rand Fishkin’s Top 10 Tips for Content Marketing The head of SEOMoz says content marketing provides...
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